Senior Analyst Market Research

Job description

Job title: Senior Analyst – Market Research • Hiring Manager: Group Lead I&A • Location: Hyderabad • % of travel expected: Travel required as per business need, if any • Job type: Permanent and Full time  About the job Our Team: Sanofi Global Hub (SGH) is an internal Sanofi resource organization based in India and is setup to centralize processes and activities to support Specialty Care, Vaccines, General Medicines, CHC, CMO, and R&D, Data & Digital functions​. SGH strives to be a strategic and functional partner for tactical deliveries to Medical, HEVA, and Commercial organizations​ in Sanofi, Globally.    Main responsibilities: The overall purpose and main responsibilities are listed below: • At our Sanofi we are leveraging analytics and technology, on behalf of patients around the world. We are seeking those who have a passion for using data, analytics, and insights to drive decision making that will allow us to tackle some of the world’s greatest health threats. • Within our commercial Insights, Analytics, and Data organization we are transforming to better power decision-making across our end-to-end commercialization process, from business development to late lifecycle management. • Analytics and/or forecasting deliverables support planning and decision making across multiple functional areas such as finance, manufacturing, product development and commercial. • In addition to ensuring high-quality deliverables, our team drives synergies across the franchise, fosters innovation and best practices, and creates solutions to bring speed, scale and shareability to our planning processes. As we endeavour, we are seeking a dynamic talent for the role of “Senior Analyst – Market Research” • We are looking for a team member to support our analytics team based out of US. Robust analytics is a priority for our businesses, as the product potential has major implications to a wide range of disciplines. • It is essential to have someone who understands and aspires to implement innovative analytics techniques to drive our insights generation across different franchises. • This role is responsible for executing Immunology global market research projects and managing a consistent, timely market research process across global products. This includes finalizing questionnaires, developing recruiting lists, aggregating data, interpreting results, cross-referencing secondary sources, and reporting findings • The role requires a close partnership with market researchers based in the US and EU, as well as external agencies that manage panels and collect data on our behalf. ·       People: • Maintain effective relationship with the end stakeholders within the allocated GBU and tasks – with an end objective to develop education and communication content as per requirement. • Actively lead and develop SGH operations associates and ensure new technologies are leveraged. • Initiate the contracting process and related documents within defined timelines; and collaborate with global stakeholders for project planning and setting up the timelines Performance indicators: Feedback from (end stakeholders) on overall satisfaction. ·       Performance: • Translates understanding of brand and business needs & beliefs into potential hypotheses, and ensures effective analytical approach for testing hypotheses to find most relevant insights across quantitative MR projects • Draft research materials (such as questionnaire, discussion guide, stimuli, etc.) to help address the key business objectives. • Manage market research / programming and fielding vendors. • Analyze quantitative/qualitative primary market research data to address the key business objectives. • Develop an impactful PowerPoint presentation and accurately report insights and recommendations. • Synthesize insight from multiple reports to highlight key brand insights and recommendations for enabling business decisions • Own methodology instrument design for market research projects for addressing the key business objectives based on guidance provided by key stakeholders • Translates understanding of brand strategy and client needs & beliefs into likely hypotheses, and ensures analytical approach is effective in testing hypotheses to find most relevant insights • Prior experience to apply advanced statistical knowledge / survey programming expertise to solve a business problem • Able to present key insights & recommendations to stakeholders in an engaging way (when appropriate) • Partner with market research lead across the Sanofi based primarily, but not exclusively, in the US, for high-quality execution and on time delivery of the market research projects • Drives and leads project management through various phases of the project including kick-off, execution, insight generation and data visualizations • Coordinates feedback on research materials development (e.g. screeners, questionnaires) across key market stakeholders before project initiation • Participates in relevant project scoping discussions led by market research lead to understand and finalize key business questions and market research needs overall • Collaborate with research vendor and Sanofi and Regeneron market research leads to develop, share final report and to provide recommendations • Learn Sanofi compliance requirements and internal processes to initiate new market research projects and then ensure