Marketing Officer

Job description

Marketing & Market Development – Key Responsibilities Role Focus: Crop-focused Marketing & Market Development from Seed to Harvest, promoting GROMOR SAMPOORTHI to improve farmer profitability. Key Responsibilities Market Development: Identify new markets, crops & business opportunities Product Promotion: Promote Fertilisers products and GROMOR SAMPOORTHI Field Demonstrations: Conduct demos, trials, crop seminars & field days Product Development: Gather market/product feedback and recommend new products Team Management: Recruit, train & supervise Market Development Trainees (MDTs) Promotional Activities: Plan farmer meetings, jeep campaigns, retailer meetings & innovative promotions POP Management: Plan, indent & effectively utilize POP materials Competitor Analysis: Monitor competitor activities, market trends & secondary sales Liaison: Build relationships with Agriculture Universities, Government Departments, KVKs, Research Institutes & Opinion Leaders Government Coordination: Ensure regulatory compliance and monitor tenders Budget & Administration: Manage promotional budgets, expenses, vehicle logs & trainee records Target Customers