New Category Development Manager
Pepperfry · Mumbai, Maharashtra, India
Pepperfry · Mumbai, Maharashtra, India
This role focuses on identifying, onboarding, and incubating high-potential D2C brands and emerging categories. You will build future growth engines by scaling new partnerships across online and Home Store formats. **Key Responsibilities** **Brand Discovery Market Scouting** - Identify emerging D2C brands across decor, furnishings, kitchen, lighting - Build pipelines through expos, trade fairs, design events, referrals - Track design trends, consumer shifts, and category white spaces **End-to-End Onboarding Closure** - Own onboarding from first conversation to go-live - Negotiate commercials, margins, and operating models - Coordinate with cataloguing, ops, and tech teams - Ensure smooth and timely brand launches **First-90-Day Incubation** - Manage brands during their first three months - Curate performance-led catalogues and hero SKUs - Monitor early KPIs and optimise quickly - Prepare brands for scale before handover to Category Managers **Ecosystem Community Building** - Plan and execute D2C Meets, founder sessions, collaborations - Act as a trusted growth partner to brand founders - Build long-term strategic relationships **Home Store Brand Expansion** - Evaluate store readiness and visual appeal of brands - Close partnerships for Pepperfry Home Stores - Coordinate store launches and onboarding Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.