Paid Search Specialist

Job description

About Us HighRadius provides a single Agentic AI platform for the Office of the CFO. It integrates 180+ agents that orchestrate end-to-end processes across Order-to-Cash, Close & Reconciliation, Consolidation & Reporting, Accounts Payable, B2B Payments, and Treasury. HighRadius guarantees operational KPI improvements by mapping them to specific agents on the platform. With a 3-6 month go-live period, HighRadius drives value creation at 1300+ enterprises such as 3M, Unilever, Bristol-Myers Squibb Company, Red Bull, Lufthansa, and more. HighRadius has been consistently recognized as a market leader by Gartner, IDC, and Forrester. Key Responsibilities • Plan, execute, and optimize paid search campaigns across platforms such as Google Ads and Microsoft Advertising (Bing Ads). • Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance. • Manage campaign structures, bidding strategies, ad copy testing, and budget allocation. • Monitor key performance metrics, including CTR, CPC, Conversion Rate, CPA, ROAS, and Impression Share. • Analyze search term reports and implement positive and negative keyword strategies. • Develop and execute A/B tests for ads, landing pages, and bidding approaches. • Collaborate with content, design, SEO, and marketing teams to improve campaign effectiveness. • Generate weekly and monthly performance reports with actionable insights and recommendations. • Learn, track, and troubleshoot conversion tracking using tools such as Google Analytics 4 and platform conversion tracking. • Stay updated on industry trends, platform updates, and best practices in paid search. Required Qualifications • Bachelor's degree in Marketing, Analytics, or a related field. • 3+ years of hands-on experience managing paid search campaigns. • Strong expertise in Google Ads, Microsoft Ads, keyword research, and bid management(Applicable only if the person is from Digital Marketing) • Experience with Google Analytics and reporting tools. • Strong analytical skills with proficiency in Excel/Google Sheets. • Ability to interpret performance data and translate findings into optimization actions. • Excellent communication and stakeholder management skills. Preferred Qualifications • Experience with Marketing Communications, Ad Copy, Content, and Landing Page design • Familiarity with attribution models and conversion tracking. • Experience with CRM integrations and lead management platforms like HubSpot, Salesforce, etc. • Google Ads and Google Analytics certifications(Applicable only if the person is from Digital Marketing) • Experience in B2B SaaS, FinTech, or Enterprise Marketing environments.