Product Manager Life Insurance Business
Jana Small Finance Bank · Bengaluru, Karnataka, India
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Jana Small Finance Bank · Bengaluru, Karnataka, India
Role Purpose: To lead and scale the Life Insurance business at Jana Bank, driving aggressive growth through branch banking, partnerships, and digital channels. The role will focus on building a high-productivity distribution engine, strengthening insurer partnerships, and embedding insurance as a core revenue line for the bank. Key Responsibilities: 1. Business Ownership & Growth • Own end-to-end Life Insurance P&L for the bank • Drive aggressive growth in premium, fee income, and branch activation • Set clear targets for Regions, Branches, and RMs with strong governance 2. Distribution & Productivity • Drive SIP-like discipline in insurance selling (weekly/monthly run rates) • Improve RM productivity, branch activation, and conversion ratios • Work closely with ZHs/RHs to ensure on-ground execution 3. Partner Management • Manage Life Insurance partners for business delivery and strategic alignment • Drive joint business plans, campaigns, and product positioning • Negotiate commercials and ensure optimal revenue realization 4. Product Strategy & Customer Focus • Drive the right product mix (Protection, Savings, Annuity, Child Plans) • Launch relevant products for mass and emerging affluent segments • Ensure strong customer suitability and long-term persistency 5. Sales Enablement & Training • Build a strong training and certification engine across the bank • Drive a consultative selling culture vs. transactional selling • Enable frontline teams with tools, pitches, and digital journeys 6. Digitization & Process Excellence • Drive digital issuance, STP journeys, and partner integrations • Reduce TAT and improve customer experience across the lifecycle • Leverage analytics to track funnel, conversion, and persistency 7. Governance & Compliance • Ensure strict adherence to regulatory and internal compliance norms • Monitor persistency, complaints, and audit parameters • Build a sustainable and compliant growth model 8. Team Leadership • Build and lead a high-performing Life Insurance team • Drive accountability, performance culture, and strong execution rigor