Regional Sales Manager - Institutional Business

Job description

ROLE OVERVIEW - As part of the India Business, the Instar team is responsible for driving the sales volume in public/ government hospitals • State Govt. (Medical State Corporation Limited) • Central Govt Medical College • ESIC Model Hospitals & ESIS State Department • Command/Military hospitals, • Public Sector Undertakings, • Railways. • GMSD/ CGHS The incumbent will work closely to leverage the growth opportunities in public hospitals by driving over all business through Rate contracts and by creating new accounts & new product addition in the existing hospitals. The incumbent will drive selected Glenmark brands across key government hospitals through demand generation activities & ensuring store availability in association with the distributor/ liaisoner. The incumbent shall be reporting to Zonal Sales manager and will work closely with Tender team & HO team to improve the tender win rate in the designated key accounts. Responsibilities: 1) Tender Participation • Provide Competitor data on particular product/Institute. • Represent in pre-bid meetings wherever required • Work closely with the tender team and distributor for improving the tender win rate 2) Product Inclusion in Formulary of Account • Work closely with distributor/ liasioner to ensure product is included in formulary 3) Demand Generation • Actively work for demand creation through marketing activities • Work closely with distributor/ liasioner to seek for opportunities for Bulk demands 4) New Account Creation: • To constantly review if any new budget is allocated for any dormant account. • Closely work for adding new products in existing accounts Educational Qualifications • Bachelors degree from any stream, Master’s or Marketing degree would be an added advantage Experience • Minimum 8-10 years’ work experience in sales role managing key accounts in Public market & government hospitals.