Senior AI Content & Marketing Specialist

Job description

• Support the planning and execution of integrated digital marketing campaigns to enhance NTT DATA brand visibility, thought leadership, and industry positioning. • Next gen digital asset creation • Conduct market research, competitive analysis, audience insights, and industry trend tracking to identify opportunities and strengthen marketing strategies. • Develop and execute content promotion strategies across digital channels, including websites, social media, email marketing, and paid campaigns. • Manage promotion of marketing assets such as thought leadership articles, white papers, blogs, case studies, infographics, videos, webinars, and executive communications. • Drive digital amplification for global industry events, webinars, analyst engagements, and strategic initiatives to maximize reach, engagement, and lead generation. • Collaborate with Industry Leaders, Analyst Relations, Communications, and Sales teams to ensure consistent messaging and effective campaign execution. • Manage and optimize social media campaigns to increase audience engagement, brand awareness, and industry influence. • Monitor campaign performance using analytics tools and provide actionable insights to improve marketing ROI, engagement, and conversion metrics. • Support website content management, SEO optimization, and digital content governance to improve traffic, visibility, and user experience. • Coordinate with external agencies, media partners, and industry influencers to expand campaign reach and strengthen market presence. • Ensure alignment of all digital marketing activities with corporate branding, foundational messaging, and business objectives.