Executive- Performance Media

Job description

• Knowledge & exposure towards of AdWords and/or Facebook Ads will be an added advantage • Holistic knowledge of Amazon platformfunctionalities to help brands navigatetheir growth opportunities. • Fair understanding of Ecommerce businessmodels. • Work on a Client Accountfor Paid DigitalMarketing. • Understand Client’s Business/Revenue model and goals. • Do Consumer profiling & define TargetAudience on Digital- Draw Consumer insights & map digitaltouch points. • Fulfilment of Businessgoals (Reach, Awareness, Revenue, Retention etc.) through digitalchannels. • Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), AdWords, Facebook, Affiliates, Programmatic etc.) • Execute, monitor and optimize the performance of campaigns. • Generate campaign and analytics insightsby analyzing digital & business data in depth - Manage day to day client management as well as reporting and reviews. • Analyzing & optimizing campaign performance to increase ROI of brands. • Recommending E-commerce best practices to improve brand market share. • Groom and Mentorcolleagues & junior’sas per requirements.