Senior Associate- Digital Marketing

Job description

Job Summary: Filo is on a mission to redefine how students learn and is building the world’s fastest and most accessible learning platform, combining AI-powered academic support with instant access to expert tutors. We are looking for a Senior Associate - Digital Marketing to drive and scale our B2C acquisition engine. What you'll do • Manage and optimize performance marketing campaigns across Meta, Google, YouTube and other digital channels. • Own campaign performance against CAC, CPA, ROAS, conversions and acquisition targets. • Plan budgets, audiences, targeting and campaign structures to drive efficient growth. • Analyse campaign and consumer data to identify opportunities for better performance and scale. • Lead creative, audience and messaging testing to improve CTR, conversion and acquisition efficiency. • Work with Content and Design teams to develop and iterate high-performing performance creatives and UGC. • Optimise landing pages and conversion journeys in collaboration with Product and other teams. • Track the consumer funnel from acquisition → activation → conversion and identify key drop-offs. • Explore new digital channels, audiences and acquisition opportunities. • Work closely with Product, Analytics, Content and Design teams to improve overall marketing performance What we're looking for • 3+ years of hands-on experience in Digital Marketing / Performance Marketing / User Acquisition. • Prior experience in a B2C / consumer-facing business is important. • Strong hands-on experience with Meta Ads and Google Ads. • Strong understanding of CAC, CPA, ROAS, CTR, CVR, LTV and attribution. • Experience with campaign optimisation, audience segmentation and A/B testing. • Strong analytical and data-driven approach. • Ability to independently manage campaigns from planning → execution → optimisation → reporting. • Strong understanding of digital consumer behaviour and acquisition funnels. • Experience in EdTech, consumer internet, D2C, mobile apps or subscription businesses would be a plus.