Senior Associate, Global Marketing Campaigns and Content, GESS - Global Capability Center

Job description

Description About Alvarez & Marsal Alvarez & Marsal (A&M) is a global consulting firm with over 10,000 entrepreneurial, action and results-oriented professionals in over 40 countries. We take a hands-on approach to solving our clients' problems and assisting them in reaching their potential. Our culture celebrates independent thinkers and doers who positively impact our clients and shape our industry. The collaborative environment and engaging work—guided by A&M's core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity - are why our people love working at A&M. The Team Alvarez & Marsal (A&M) is seeking a dynamic and experienced Senior Associate to join our Global Marketing Promotional Capabilities team at our Global Capability Centre in Gurgaon. The Promotional Capabilities team comprises two functions: campaigns and content. This role supports both — coordinating and executing global marketing campaigns and reviewing thought leadership and promotional content to ensure it meets our editorial and content compliance guidelines. On the campaigns side, the Senior Associate will help plan and launch digital and social content, advertising activities, thought leadership campaigns, and more. On the content side, they will review thought leadership, newsletters, and promotional materials against A&M’s editorial standards and compliance requirements, helping ensure A&M has a clear and consistent voice across our digital channels while also protecting and maintaining the A&M brand. The ideal candidate is a strategic and creative thinker who thrives in a fast-paced, global environment, managing multiple projects at once, upholding A&M’s compliance standards, and collaborating across teams to deliver excellence in campaign execution How You Will Contribute As a member of the A&M Global Marketing team, you will: • Campaign Management and Global Collaboration: Collaborate closely with the marketing team and business stakeholders to develop and implement marketing initiatives, including emails, social media content, client communications (internal/external), web pages, reports, white papers, digital ads, and more • Content Review and Editing: Review and edit a range of content types including thought leadership reports, articles, and newsletters for grammar, clarity, style, and tone, ensuring alignment with A&M’s editorial guidelines. Conduct content compliance reviews to ensure adherence to A&M’s content compliance and AI risk guidelines, helping to protect and maintain the A&M brand. Optimize content for SEO and GEO before publishing on A&M corporate channels • Project Management: Manage the daily intake of projects and ensure clear communication with internal and external team members. Brief teams on responsibilities, timelines, milestones, and expectations to ensure smooth execution and alignment across functions • Client-Centric Service: Provide excellent customer service to Global Marketing internal clients by responding promptly to urgent requests and ensuring timely project delivery with a high level of accuracy. • Campaign Documentation: Maintain detailed project and campaign plans, including milestones, responsibilities, and ownership to track progress and ensure accountability. • Performance Reporting: Leverage various technology platforms including email, social media, event and analytics platforms to execute campaigns and report on performance. Analyze campaign results, track engagement trends, and provide actionable insights and recommendations. • Quality Control: Ensure correct and compliant application of campaign process and standards across all marketing materials, delivering polished and professional assets that align with A&M’s guidelines Qualifications • Experience: Minimum of 3-4 years in corporate marketing, with a strong background in executing global marketing campaigns. Experience in professional services, matrixed organization with multiple divisions and business units is a must • Campaign Management: In-depth knowledge of marketing campaign structures, best practices, and project management methodologies. Ability to handle multiple campaigns simultaneously while maintaining a focus on quality and deadlines • Analytical Skills: Demonstrates adaptability to new technologies, with a strong ability to leverage data and apply analytical thinking • Digital Marketing: Familiarity with executing multifaceted campaigns across multiple channels, including web, email, social media, and digital advertising. Experience with marketing technology tools (e.g. Pardot, Google Analytics, etc.) is a must • Editorial & Content Governance: Exceptional writing, editing, and proofreading skills, with experience editing thought leadership and digital content. A strong understanding of editorial best practices, content governance, and quality assurance, with the ability to provide constructive feedback to stakeholders. Familiarity with content compliance risks, including AI generated risks • Communication & Collaboration: Strong written and verbal communication and interpersonal skills, with the ability to work effectively across teams in a collaborative, global environment • Attention to Detail: Strong quality control mindset with a keen eye for detail, ensuring high-quality, error-free marketing assets while identifying risks that could compromise brand integrity, compliance, or campaign performance • Excellent organizational and time management skills: Ability to work autonomously and handle multiple projects simultaneously in a fast-paced, global environment while managing essential admin and reporting work. Your journey at A&M We recognize that our people are the driving force behind our success, which is why we prioritize an employee experience that fosters each person’s unique professional and personal development. Our robust performance development process promotes continuous learning, rewards your contributi