Associate Product Marketer

Job description

Role Overview We're looking for a driven Associate Product Marketer to join our marketing team. You'll be the bridge between product capabilities and market needs—translating complex functionality into compelling positioning and creating the collateral that powers our sales engine. This is a hands-on, creation-focused role where you'll craft product narratives, build sales enablement assets, and develop messaging frameworks that resonate across diverse customers and verticals. If you love distilling product value into stories that sell and creating materials that accelerate deal cycles, this role is for you. What You'll Do Product Expertise & GTM Execution • Develop deep product knowledge across Unicommerce's platform (WMS, OMS, marketplace integrations, payment reconciliation, and video management solution) • Create and maintain product positioning, messaging frameworks, and value propositions for different product lines and use cases • Craft compelling product narratives that translate technical features into business outcomes and customer value • Build comprehensive sales enablement collateral including product decks, battlecards, and competitive positioning materials • Create vertical-specific and persona-based decks • Develop one-pagers, solution briefs, case studies, and ROI calculators that accelerate deal cycles • Collaborate with marketing on landing pages, campaign assets, and conversion optimization • Collaborate closely with sales and solution design teams to refine messaging based on frontline feedback • Plan and execute targeted email campaigns for product adoption, feature announcements, and nurture sequences • Support webinar planning, content creation for thought leadership, and customer engagement initiatives What We're Looking For Experience & Background • 2-3 years of product marketing experience in a B2B SaaS environment (ecommerce, supply chain, or retail tech experience is a strong plus) • Proven track record of creating high-impact sales enablement materials and product collateral • Experience in product positioning and supporting cross-functional GTM initiatives Skills & Attributes • Go-getter attitude : Self-starter who takes ownership and drives projects to completion without constant supervision • Creative storyteller : Ability to distill complex technical features into compelling customer narratives and value stories • Collaboration champion : Comfortable working closely with sales, customer success, solution design, product, and marketing teams • Strong written and verbal communication skills with attention to detail • Data-driven mindset with ability to measure and optimize marketing effectiveness • Comfortable navigating ambiguity and managing multiple priorities in a fast-paced environment What You'll Get Growth & Learning • Open and collaborative environment where your ideas are valued and you work directly with leadership • Opportunity to shape product marketing function in a high-growth SaaS company • Exposure to the full product marketing lifecycle across diverse products and customer segments