Senior Manager- Performance Marketing

Job description

**About us:** WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. One of the **hottest global SaaS companies**, we’ve been recognized by G2 as a **Marketing Automation Leader in Asia 2021.** The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels. We are headquartered in **Mumbai**, **India,** and have offices in **Delhi**, **Bangalore**, **São Paulo,** and **Dubai**. We work with thousands of brands worldwide, across industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. Learn more about us at www.webengage.com **About the role:** We are looking for a digital marketer interested in helping to build & execute best-in-class paid search and display campaigns. As a performance marketer, you’ll be responsible for driving traffic, generating new leads, and increasing pipeline velocity by executing a variety of paid marketing campaigns and delivering on key business objectives. **P.s: This is an Individual contribution role.** **Responsibilities:** - Plan, execute, monitor, and optimize paid marketing campaigns, including Google paid search, Display (Google, 3rd Party Platforms), social media paid campaigns (FB, Linkedin, etc.) - Responsible for executing and managing keyword research and content gap analyses - Measure and report all paid marketing campaigns' performance and assess against goals (ROI and KPIs). - Provide ongoing actionable insights into campaign performance to the team - A/B testing, experiments, deriving insights, and driving constant optimization for all steps of the funnel **Requirements:** - 5-7 years of relevant experience in performance marketing in a **B2B SaaS** environment - Deep experience in the hands-on running of multiple paid marketing campaigns across channels like Google Search, YouTube, Facebook, LinkedIn, Twitter, GDN, Adroll - Strong familiarity with tools like Google Analytics, Google Search Console, Google Data Studio, SEMRush - Data analysis & metrics-driven. Proficient in carrying out quick analysis to figure out what's going wrong and how to fix issues - Understanding of a typical SaaS Lead Cycle - From Lead to Opportunity to Deal Closure - Experience in managing campaigns for MENA or LATAM market will be an added advantage **Life at WebEngage:** - We take **transparency** very seriously. Along with a full view of team goals, get a **top-level view** across the **board** with our monthly & quarterly town hall meetings. - A highly **inclusive** work culture that promotes a **relaxed**, **creative** and **productive** environment. - Practice **autonomy**, **open communication**, **growth opportunities**, while maintaining a perfect **work-life balance** - Go on **company-sponsored offsites**, once a year and blow off steam with your work buddies! (Post Pandemic) **Perks & Benefits:** - **Learning** is a way of life. Unlock your full potential backed with **cutting-edge tools** and **mentorship** (**Macbook** for Engagers & **reimbursement** for your WFH setup!) - Get the best in class **medical insurance** (with **Covid Care** facilities), programs for taking care of your **mental health**, and a **Contemporary Leave Policy** (beyond sick leaves) **Explore more here:** https://youtu.be/Y0HjfyMjUpg https://www.linkedin.com/company/webengage https://twitter.com/WebEngage?s=09