Sr. Executive - Content Marketing

Job description

Responsibilities: • Content Operations and Engagement: 1. Upload, merge, and optimize content on the Content Management System (CMS) 2. Ensure all-around consistency (style, fonts, images, and tone) and SEO-friendliness in the content creation process. 3. Develop, review and edit the content, including articles, tutorials, ebooks, landing pages and other marketing materials, to prepare it for publication. • Banner Promotions and Page Optimization: 1. Regularly create and update banners for free and paid courses. 2. Assist in the periodic analysis and optimization of banners and on-page optimization. 3. Support the creation and addition of text CTAs to FRS pages to enhance user 4. engagement and conversion. Qualifications: • 1-2 years of experience in content marketing, with a proven track record of success in EdTech marketing. • Strong written and verbal communication skills. • Ability to manage multiple projects simultaneously with meticulous attention to detail. • Familiarity with content management systems and basic HTML/CSS is preferred. • Proven experience with Design tools like Adobe Suite or Canva will be an advantage. • Experience in content creation for various formats, including blog posts, articles, website copy, and video scripts. • Creative and analytical thinker with strong problem-solving skills. • Ability to write in a variety of styles and formats for multiple audiences. • Experience with AI-powered content generation tools preferred. What You Will Learn: • Hands-on experience in content operations and digital marketing within a leading online learning company. • In-depth knowledge of content management and optimization tools. • Real-world skills in managing and executing marketing strategies that impact business growth and learner engagement. • Opportunity to work in a collaborative environment with cross-functional teams