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Job description

Key Responsibilities Strategy & Product Lifecycle Management • Own end-to-end product lifecycle management from ideation to launch, growth, and optimization • Define product vision, positioning, and value proposition aligned with business objectives • Develop and execute annual brand and portfolio strategies to drive revenue and market share Market & Customer Insights • Conduct deep customer, market, and competitive analysis to identify unmet needs and growth opportunities • Translate insights into actionable product, pricing, and messaging strategies • Monitor market trends, customer feedback, and performance metrics to refine strategies Go-To-Market & Launch Excellence • Lead go-to-market planning including segmentation, targeting, pricing, promotion, and channel strategy • Plan and execute successful product launches in collaboration with sales and cross-functional teams • Develop launch tools, sales enablement materials, and training programs Commercial & Performance Management • Own forecasting, demand planning inputs, and P&L support for assigned portfolio • Track KPIs such as sales performance, market share, adoption, and ROI of marketing initiatives • Optimize marketing investments based on performance data and insights Cross-Functional Leadership • Act as the voice of the customer within the organization • Collaborate with R&D and other stakeholders to guide product enhancements and pipeline development • Influence without authority and lead cross-functional teams to deliver results People & Stakeholder Management (if applicable) • Mentor junior product or marketing team members • Effectively manage agency and vendor partners

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