AM & AAM- CASA Sales- Uttar Pradesh Multiple locations

Job description

1. **POSITION DESCRIPTION** J**OB TITLE-Acquisition Manager/Assistant Acquisition Manager** **GRADE- DM-I/AM-II** **DEPARTMENT-Branch Banking** **LOCATION - Uttar Pradesh** **Branch - Marui / Hardoi / Tikari / Baroli Ahir /Jungle Sikari / Sujanpur /Rampur** NA 1. **ROLE PURPOSE & OBJECTIVE** The incumbent will be primarily responsible to - - Acquire new customers for liabilities from open market - Assist the CRS - unsecured loans for conversion of existing borrowing customers for liabilities - Enhance the relationship with the existing customers by cross-selling products and services as per the profile & need of the customers - Train/assist customers to use ATM and BCs; drive usage of alternate channels 1. **SIZE OF THE ROLE** FINANCIAL SIZE NON-FINANCIAL SIZE - Target assigned as per the branch - CASA Book as per the branch - TD Book as per the branch - Segment wise book (NR, Senior Citizen, HNI etc) as per the branch - Number target for all the respective products. - CA - SA - TD 1. **KEY DUTIES & RESPONSIBILITIES OF THE ROLE** **Business** - Meet the set targets on liabilities in terms of open market acquisition & existing customer conversion - Understand need and acquire customers who meet the criteria for liability products through either of the below channels: 1. Leads generated by branch staff and personal leads 2. Referrals generated from existing customers 3. Alternate channels - Maintain the database of the prospects, meet select prospects and manage the relationship thereafter - Accompany CRS-Unsecured loans on the field for actively driving conversion of existing borrowing customers into liabilities customer - Cross sell other secured loan products of Ujjivan and pass quality leads to respective loan officers - Share customer insights/product related feedback with the Sales Manager - Liabilities **Customers** - Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services - Reduce customer dormancy and customer attrition by continuous engagement / interaction - Resolves the customer queries on various accounts, FD / RD, remittances & third party product **Internal Processes** - Guide the customer to fill the Account Opening Form; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents - Strictly adhere & maintain compliance to KYC norms - Drive the usage of alternate channels such as ATMs, BCs and assist customers to use ATMs for dispensing cash **Learning & Performance** - Maintain up to date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch - Resolve queries raised by CRS-unsecured loans w.r.t liability products and support them in selling liabilities - Ensure adherence to training man-days/ mandatory training programs for self Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines 1. **MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS** Educational Qualifications - Graduate, preferably in commerce and related streams Experience - 3+ years experience, preferably in sales Certifications - AMFI / IRDA Certified Functional Skills - Basic knowledge on retail banking products - Documentation skills - Process compliance focus - Communication skills: fluent in the local language Behavioral Skills - Courteous customer service skills - Time Management - Selling skills - Telephonic cold calling skills - Willingness to travel & relocation as per business requirements and career opportunities Competencies - Planning & Organizing - Driving Execution - Managing Relationships - Customer Focus 1. **KEY INTERACTIONS** INTERNAL EXTERNAL - Branch Team Unsecured Loans (CRM, CRS); Secured Loans (Loan Officers); Operations team - Regional Product & Marketing team - State HR**Role & responsibilities** **Preferred candidate profile**