Area Sales Manager - Powder Coatings

Job description

**Role & responsibilities** 1. Sales & Business Development - Achieve monthly, quarterly, and annual sales and revenue targets for the assigned area. - Develop and implement sales strategies to maximize market penetration. - Identify and acquire new customers across industrial segments. - Expand business with existing customers through cross-selling and upselling. - Monitor competitor activities, pricing strategies, and market trends. 2. Key Account Management - Manage relationships with OEMs, fabricators, aluminium extrusion companies, appliance manufacturers, furniture manufacturers, and industrial customers. - Conduct regular customer meetings to understand business needs. - Negotiate commercial terms and finalize annual business agreements. - Ensure high customer satisfaction and long-term business relationships. 3. Dealer & Distributor Management - Appoint, develop, and manage dealers and distributors within the assigned territory. - Drive dealer productivity and sales performance. - Ensure adequate stock availability at distributor locations. - Conduct dealer training and engagement programs. 4. Team Management - Lead, mentor, and motivate Territory Sales Managers/Sales Executives. - Set sales targets and monitor individual performance. - Conduct joint customer visits and provide field coaching. - Identify training and development needs for the sales team. 5. Technical & Commercial Support - Coordinate with the Technical Service team for product demonstrations, approvals, and customer trials. - Support customers in selecting suitable powder coating products. - Assist in resolving technical and commercial issues promptly. - Promote new products and value-added coating solutions. 6. Sales Planning & Forecasting - Prepare monthly sales forecasts and business plans. - Track order pipeline and conversion. - Analyze sales performance and implement corrective actions. - Ensure timely submission of MIS, sales reports, and customer visit reports. 7. Collection & Credit Management - Ensure timely collection of customer payments. - Monitor customer credit limits and outstanding receivables. - Coordinate with finance teams to minimize overdue payments. 8. Cross-Functional Coordination - Work closely with Production, Supply Chain, Technical Service, Marketing, and Quality teams. - Ensure timely product availability and order execution. - Share customer feedback for product and service improvements. Participate in exhibitions, customer seminars, and industry events to strengthen market presence.