Area Sales Manager - Powder Coatings

Job description

Role & responsibilities 1. Sales & Business Development • Achieve monthly, quarterly, and annual sales and revenue targets for the assigned area. • Develop and implement sales strategies to maximize market penetration. • Identify and acquire new customers across industrial segments. • Expand business with existing customers through cross-selling and upselling. • Monitor competitor activities, pricing strategies, and market trends. 2. Key Account Management • Manage relationships with OEMs, fabricators, aluminium extrusion companies, appliance manufacturers, furniture manufacturers, and industrial customers. • Conduct regular customer meetings to understand business needs. • Negotiate commercial terms and finalize annual business agreements. • Ensure high customer satisfaction and long-term business relationships. 3. Dealer & Distributor Management • Appoint, develop, and manage dealers and distributors within the assigned territory. • Drive dealer productivity and sales performance. • Ensure adequate stock availability at distributor locations. • Conduct dealer training and engagement programs. 4. Team Management • Lead, mentor, and motivate Territory Sales Managers/Sales Executives. • Set sales targets and monitor individual performance. • Conduct joint customer visits and provide field coaching. • Identify training and development needs for the sales team. 5. Technical & Commercial Support • Coordinate with the Technical Service team for product demonstrations, approvals, and customer trials. • Support customers in selecting suitable powder coating products. • Assist in resolving technical and commercial issues promptly. • Promote new products and value-added coating solutions. 6. Sales Planning & Forecasting • Prepare monthly sales forecasts and business plans. • Track order pipeline and conversion. • Analyze sales performance and implement corrective actions. • Ensure timely submission of MIS, sales reports, and customer visit reports. 7. Collection & Credit Management • Ensure timely collection of customer payments. • Monitor customer credit limits and outstanding receivables. • Coordinate with finance teams to minimize overdue payments. 8. Cross-Functional Coordination • Work closely with Production, Supply Chain, Technical Service, Marketing, and Quality teams. • Ensure timely product availability and order execution. • Share customer feedback for product and service improvements. Participate in exhibitions, customer seminars, and industry events to strengthen market presence.