Manager - Sales & Marketing

Job description

Role & responsibilities • Develop and execute referral sales and marketing strategies to increase patient referrals and revenue growth. • Build and maintain strong relationships with referring doctors, clinics, nursing homes, diagnostic centers, corporates, and healthcare partners. • Identify new referral opportunities and expand the hospitals referral network. • Coordinate with consultants, specialty departments, and operational teams to ensure smooth referral management. • Conduct regular field visits to referral partners and healthcare providers. • Organize CMEs, doctor engagement programs, health camps, awareness initiatives, and promotional activities. • Monitor referral trends, competitor activities, and market intelligence to improve business performance. • Ensure timely communication, feedback, and service support to referral partners. • Develop branding and marketing initiatives to strengthen hospital visibility and reputation. • Track referral conversion, patient feedback, and business performance metrics. • Prepare MIS reports, referral analysis, and monthly business development reports. • Lead and mentor the referral sales and marketing team to achieve organizational targets. • Coordinate with insurance companies, TPAs, corporates, and institutional clients for business tie-ups. • Ensure high standards of customer service and relationship management. • Support digital marketing and outreach initiatives related to referral business growth. Experience in hospital referral management is preferred.