Assistant Manager - Performance Marketing

Job description

**Role Overview :** Performance Marketing Specialist to join our growth marketing team, with a strong focus on Google Ads and Meta (Facebook/Instagram) Ads. This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms. The ideal candidate has hands-on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI. **Job Description :** **1. Paid Media Strategy & Execution** - Plan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagram). - Build full-funnel paid media strategies aligning with marketing and business goals. - Conduct extensive keyword research and audience segmentation to drive relevant traffic. **2. Performance Optimization** - Monitor daily campaign performance against key metrics: CTR, CVR, CPA, ROAS. - A/B test creatives, ad copies, and audience segments for continuous improvement. - Manage campaign budgets and pacing to maximize efficiency and impact. **3. Reporting & Analysis** - Deliver campaign performance reports with actionable insights. - Use tools like Google Analytics, AppsFlyer, and Meta Insights for tracking and attribution. - Collaborate with analytics teams to deep-dive into campaign data and improve performance. **4. Collaboration & Coordination** - Work closely with creative, product, and category teams to ensure alignment of marketing messaging. - Share feedback on creative performance to design and content teams for ongoing improvement. - Stay updated on industry trends, platform updates, and best practices. **Knowledge and Skill / Qualification Requirements :** - 1–5 years of experience in performance marketing, specifically managing Google and Meta campaigns.s - Proficiency in campaign setup, optimization, and reporting on Google Ads & Meta Ads Manager. - Proficiency in Google Analytics, AppsFlyer, or Branch for tracking and performance measurement. - Ability to analyze data, derive insights, and implement optimization strategies. - Experience in managing affiliates and strategic partnerships is a plus. - Strong stakeholder management and ability to work in a fast-paced environment.