Marketing Manager

Job description

Role & responsibilities • Social Media Management: Create aesthetic photo/video content, reels, and monthly calendars for Instagram and Facebook. • Paid Advertising (Performance Marketing): Run targeted Meta Ads (Instagram/Facebook) and Google Ads to drive local bookings and package sales. • Influencer Partnerships: Collaborate with local beauty, fashion, and lifestyle micro-influencers for salon visits and reviews. • Local SEO & Website: Optimize Google Business Profile, manage website service updates, and track performance via Google Analytics. • Campaign Promotions: Plan digital hooks for festive offers, bridal packages, and membership programs. Preferred candidate profile • Experience: 5 to 10 years of hands-on digital marketing experience, ideally within beauty, wellness, or luxury retail. • Skills: Proficiency in Meta Business Suite, Google Analytics, basic graphic/video editing tools (Canva/),BTL activity and local SEO. • Education: Bachelors degree in Marketing, Mass Communication, or a related field.