Campaign Specialist

Job description

Company: Livspace Location: Bangalore Experience: 2–4 Years Function: Growth & Performance Marketing About the Role We are looking for a Campaign Specialist to join Livspace’s Growth & Performance Marketing team. The role involves managing and scaling performance campaigns across 30+ cities in India , with a strong focus on Meta Ads (Facebook & Instagram) . The ideal candidate should be highly analytical, data-driven, and comfortable taking end-to-end ownership of campaign performance and solving complex performance issues independently. Key Responsibilities • Own and manage Meta Ads campaigns across Facebook and Instagram at scale. • Handle campaign structuring, audience targeting, Advantage+ campaigns, CAPI, and tROAS bidding . • Monitor campaign performance and proactively identify opportunities for optimization. • Analyze raw campaign and funnel data to identify the root cause of performance issues. • Independently investigate and resolve issues such as CPL spikes, delivery problems, conversion drops, and performance fluctuations . • Optimize campaigns to improve key performance metrics such as CPL, ROAS, conversions, and overall campaign efficiency . • Work closely with Creative, Analytics, Category, and other cross-functional teams to improve campaign performance. • Use Excel/Google Sheets for campaign analysis, reporting, and data interpretation. • Leverage SQL, Looker, Power BI, or other BI tools for deeper analysis where required. • Continuously test and implement new campaign strategies, audiences, creatives, and bidding approaches. Required Skills & Qualifications • 2–4 years of experience in Performance Marketing / Digital Marketing. • Strong hands-on experience with Meta Ads , preferably managing campaigns at significant scale. • Strong analytical and problem-solving skills with the ability to work with raw data. • Good understanding of campaign structure, bidding, audience targeting, attribution, and conversion funnels . • Strong proficiency in Excel / Google Sheets . • Ability to independently diagnose campaign performance issues and identify actionable solutions. • Strong communication and cross-functional collaboration skills. Good to Have • Engineering background preferred. • Experience with CAPI, Advantage+, and tROAS bidding . • Knowledge of SQL, Looker, Power BI , or similar BI tools. • Experience in large-scale lead generation or consumer-facing performance marketing. • Exposure to experimentation, A/B testing, and funnel optimization. Ideal Candidate We are looking for someone who goes beyond simply monitoring dashboards — someone who is curious, analytical, and proactive , and enjoys digging into data to understand why performance is changing and what can be done to improve it. Location: Bangalore Experience: 2–4 Years Reporting: Growth & Performance Marketing Leadership