Content Manager

Job description

About The Opportunity Role: Content Level: Manager Reporting To: Director - Content Location: Gurugram About The Function With a deep understanding of Indian consumers' travel preferences, the MMT Holidays team curates a wide array of holiday packages for destinations across the globe. As a leading name in the leisure travel space, MMT Holidays serves over 3 lakh travelers annually. Our offerings span both domestic and international markets, covering more than 50 destinations worldwide. With a strong focus on delivering seamless and memorable travel experiences, we have become a trusted choice for holiday packages among Indian travelers. About The Role MakeMyTrip’s Holidays & Experiences Content team is looking for a content lead who can turn content from a communication function into a growth and conversion lever. The role will lead content strategy across Holiday Packages, Tours & Attractions and Cruises – categories where customers need not just inspiration, but the right information, context and confidence to make a purchase decision. The incumbent will combine strong people leadership, customer understanding, content craft, AI-led scale and an instinct for emerging trends to build content that helps customers discover, decide and ultimately book. This is a role for someone who can think strategically, build and motivate a high-performing team, challenge the status quo and get things done What Will You Be Doing • Define and drive the overall content strategy for Holiday Packages, Tours & Attractions and Cruise. • Identify customer needs, content gaps and opportunities across these businesses, and initiate new projects based on customer insights, market trends and industry benchmarks. • Lead a team of writers, editors and analysts to develop accurate, persuasive and user-centric content across the app, website, post-sales communication and other customer touchpoints. • Manage content production and end-to-end project execution, ensuring high quality, timely delivery and adherence to content guidelines across team members, agencies and third-party stakeholders. • Translate complex travel products, inclusions, itineraries and experiences into clear, engaging and customer-friendly content across short and long-form formats • Partner with key stakeholders including Category, Product, SEO, Marketing and Business Development to deliver content requirements and support business priorities. • Ensure consistency across content in terms of style, format, tone, imagery and videos, while maintaining factual accuracy and alignment with MakeMyTrip's brand communication principles. • Apply industry best practices, competitive benchmarking and customer insights to identify ideas that improve content strategy, customer experience and funnel efficacy. • Monitor and analyse content performance indicators and customer signals to identify opportunities for continuous improvement.Explore and implement AI-led tools and workflows to improve content quality, productivity, scalability and operational efficiency Qualifications & Experience • Master's degree in English, Mass Communication, Journalism or a related field. • 10+ years of experience in content, editorial, brand, digital or related roles, with significant experience in customer-facing content and 3+ years of experience managing and developing teams. • Strong understanding of content strategy, brand communication, customer journeys and digital experiences. • Demonstrated ability to connect content with business metrics, customer behaviour and conversion. • Strong writing, editing, storytelling and communication skills. • Experience working cross-functionally with Product, Marketing, SEO, Analytics and Business teams. • Strong working knowledge of AI tools and emerging content technologies, with a demonstrated curiosity to experiment, build and scale. • Experience in travel, e-commerce, hospitality, consumer internet or lifestyle brands is preferred. • Comfortable working with CMS platforms, content workflows, analytics and productivity tools. Key Success Factors For The Role • Content that moves the funnel: Measurable impact on discovery, engagement, decision-making and conversion. • A stronger content engine: Better quality, greater speed and significantly more scale through technology and AI. • A high-performing team: Strong ownership, capability, collaboration and talent development. • A differentiated content experience: Content that gives MMT customers a genuine advantage in discovering and choosing travel. • A future-ready function: Consistently experimenting with new formats, technologies, trends and ways of working.