DGM - Key Accounts & Category (E-Commerce)

Job description

ABOUT COMPANY DeHaat, a leading Agri-Tech organization, offers end-to-end solutions to India's farmers using AI technologies. With a presence in 12 states, 11,000+ DeHaat Centers, and 503 FPOs, we impact 1.8 million+ farmers. Our AI crop advisory covers 30+ crops in regional languages. Founded by top institute alumni, DeHaat is fully funded, achieving consecutive Great Place to Work certifications . Recognized by NASSCOM, Forbes, ET, Niti Aayog, and Bill Gates Foundation, our 14-year journey reflects impactful innovation in the agricultural sector. About DeHaat Honest Farms: DeHaat Honest Farms is the FMCG arm of DeHaat one of India's fastest-growing agritech startups. We bring pesticide-free, and residue-free food products from Indian farms to urban consumers through leading e-commerce and quick commerce platforms like Amazon, Flipkart, Swiggy Instamart, Zepto, and Blinkit. DeHaat Website Link: DeHaat, From Seeds to Market | Online marketplace for farmers DeHaat Honest Farms: Honest Farms Amazon Store : DeHaat Honest Farms Role Overview: Were seeking a data-driven, high-energy Category & Key Accounts Manager for DeHaat Honest Farms to own and scale our presence across e-commerce and quick commerce platforms. This role combines P&L ownership, brand execution, supply chain coordination, and growth hacking with a strong focus on managing PO operations and ensuring flawless execution. Key Responsibilities: Category Management • Own category strategy and assortment planning for all online platforms • Optimize pricing, promos, and pack-size architecture for better conversions • Benchmark competition and identify gaps/opportunities in portfolio Account Management • Act as the single point of contact for key accounts across Amazon, Flipkart, Zepto, Swiggy Instamart, and Blinkit • Drive joint business planning, negotiate platform visibility and investments • Manage campaigns, offers, and listing hygiene in close coordination with platform teams Agency Partnership & Campaign Strategy • Coordinate with agency on daily basis and closely monitor campaign strategy • Ensuring proper campaign reporting and reporting to senior management • Co-Own platform-wise GMV, volume, margins, and return on marketing spends • Prepare weekly/monthly dashboards and deep-dives to flag risks/opportunities Growth Initiatives: • Run experiments across platforms regional bundling, flash sales, seasonal SKUs • Partner with internal teams to build platform-specific content, creatives, and offers • Explore and drive newer online commerce opportunities (ONDC, new platforms) Cross-functional Coordination: • Liaise with internal ops, finance, brand, content and performance marketing teams • Ensure smooth execution of visibility campaigns, price changes, and inventory planning • Own key platform partnerships and drive quarterly growth reviews Ideal Candidate Profile: Experience: • Minimum 6 years of experience in e-commerce, Q-comm, or category management in FMCG • Prior experience with Zepto, Swiggy Instamart, Blinkit, or Amazon Seller Central • Comfortable with platform portals and ecomm tools for PO and performance tracking Skills: • Strong in Excel, data handling, and decision-making through numbers • Understands commercial levers margins, platform commissions, discounting, etc. • Excellent stakeholder management across internal teams and platform POCs • Execution-first mindset with high accountability Why Join Us? • Play a pivotal role in scaling an honest, farm-first FMCG brand in India • Own large-scale growth across the most exciting retail formats Q-comm & e-comm • High visibility, ownership-driven culture, and the opportunity to work with the leadership team • Own relationships with platform and creative/performance agencies • Plan and oversee campaign strategy execution across Swiggy Instamart, Zepto, Blinkit,etc. • Track effectiveness of campaigns in collaboration with agency teams and performance partners