Field Marketing Lead - Sales Development Programs & Inbound, India

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. As the Field Marketing Lead – Sales Development Programs & Inbound, you will own the marketing engine that powers India's small business and inbound pipeline. This role sits at the intersection of demand generation, SMB marketing, and Sales Dev collaboration. You'll work closely with Sales Development Reps (SDRs), Paid Media, Marketing Operations, and Sales Leadership to design and run integrated programs that generate qualified inbound demand and enable the sales development organisation to work more effectively. What You'll Do SMB & Inbound Marketing • Plan and execute marketing programs targeting India's small and mid-market business segment • Own audience generation for SMB campaign, coordinating registration targets, AE alignment, and agency outreach to drive strong attendance and ensure strong ROI on marketing investments SDR Collaboration & Enablement • Act as the primary marketing partner to the SDR team, running regular syncs, joint campaign reviews, and enablement sessions to align on active campaigns • Track SDR feedback on lead quality, conversion rates, and pipeline contribution, and use these insights to continuously improve campaign targeting and audience segmentation Performance, Insights & Optimisation • Measure inbound and SDR-sourced pipeline contribution, tracking metrics like opportunity conversions, lead-to-opportunity rates • Analyse lead source attribution — including inbound, outbound, event, and paid digital sources What We're Looking For Experience and Skills • 10+ years of B2B marketing experience in enterprise technology, with a strong focus on SMB marketing and sales development programs • Demonstrated experience owning inbound lead programs end-to-end - from campaign design through to SDR handoff and pipeline tracking • Track record of close collaboration with SDR or inside sales teams, with measurable impact on lead quality and conversion • Data-driven mindset - comfortable creating reports, spotting attribution issues, and translating data into clear action Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean e