Field Marketing Manager

Job description

Job Title : Field Marketing Manager Location: Hyderabad (On-site) Experience: 8-10 years (Events-focused) Function: Marketing About the role We’re looking for someone who doesn’t just organize events but knows how to turn them into revenue. At Keka, events are a strategic part of how we build relationships and grow pipeline. You’ll lead this function end to end — designing experiences that spark interest, build trust, and move prospects closer to a buying decision. From intimate roundtables to large conferences, your events will be remembered and measured. You’ll be expected to directly influence pipeline creation, with clear targets around SQLs, event-to-demo conversion rates, and ROI per event. What you’ll do • Own event-led pipeline generation across India and Middle East, with clear targets for SQLs, demo bookings, pipeline influence, and revenue contribution. • Plan and execute 200+ annual events including conferences, customer events, executive roundtables, webinars, roadshows, partner events, and third-party sponsorships. • Build and manage the annual events calendar aligned to business priorities, target accounts, industry focus areas, and GTM objectives. • Drive end-to-end event execution, including planning, logistics, production, registrations, speaker management, attendee experience, and post-event follow-up. • Partner closely with Sales, SDRs, Partnerships, Customer Success, Content, and Design teams to maximize event reach, engagement, and conversions. • Identify, recruit, and manage customers, industry leaders, analysts, influencers, and partners for speaking and participation opportunities. • Own event budgets, vendor relationships, procurement, negotiations, and ROI management. • Track and report event performance metrics including registrations, attendance, engagement, SQLs, demo bookings, pipeline influence, cost per SQL, and ROI. • Continuously improve event formats, attendee experiences, conversion mechanisms, and operational processes through data and feedback. • Build scalable event playbooks and best practices to ensure consistent, high-quality execution across all event programs. What we’re looking for • 8-10 years of event-specific experience you’ve owned the full lifecycle of B2B events, not just supported them • Proven ability to drive 6- or 7-figure pipeline through events • Deep understanding of HR professionals how they think, what they value, and how to engage them • Experience running CXO-level formats (roundtables, executive dinners, offsites) as well as high-scale summits • Strong project management and attention to detail from agenda flow to follow-ups What you’ll love about this role • Full ownership of a high-impact growth lever • The opportunity to directly contribute to revenue targets • A fast-moving team that values results over hierarchy • Freedom to test new formats, tools, and ideas • The chance to shape how HR leaders experience Keka