Global Employer Branding Campaigns & Paid Media Specialist

Job description

Job Description This role delivers recruitment activities for the supported population, engaging with People Managers to understand their requirements and driving the end-to-end recruitment process. The TA Advisor partners with the Talent Acquisition Coordinator to provide an excellent candidate and People Manager experience. Specialized expertise in local market knowledge, most effective sourcing channels, industry networks, and competitive landscapes to drive efficiency in recruitment process; As part of a BU Squad liaises with BU TA Lead and BU People Experience Lead to ensure recruitment service delivery is in line with overall Employee Lifecycle practices within the BU. **How you will contribute** You will: - Provide specialist technical expertise to lead both proactive and reactive Recruitment activities in accordance with MDLZ policies, standard operating procedures and guidelines - Drive the end-to-end recruitment process, partnering with the People Manager and People Lead providing market insights and accountable for candidate experience, including tracking, assessment, feedback and offer (for externals) and assists with internal offers as needed - Work with People Managers to establish business requirements and to determine applicant requirements, leads and coaches managers throughout process to drive identification, selection and landing of best talent - Work with TA Coordinator to deliver the end-to-end recruitment process for candidates - Source the best candidates for vacancies using range of mediums and channels- owning the creation and execution of a sourcing strategy to generate both active and passive talent for current and future vacancies - Act as a candidate relationship manager during hiring processes for immediate needs while proactively building talent pools for future hiring needs and provide high-touch support for key Recruitment moments that matter to candidates and hiring - Collaborate with BU Talent Acquisition Lead an/or TA Lead to understand and implement processes, drive continuous improvement and provide quality service. Drives operational efficiency with a focus on continuous improvement, candidate and hiring manager experience and meeting SLAs. Support BU TA Lead and/or TA Lead with candidate and hiring manager satisfaction monitoring and implementing continuous improvement initiatives **What you will bring** A desire to drive your future and accelerate your career and the following experience and knowledge: - Experience in talent acquisition processes and channels with dedicated and specialised expertise in sourcing , assessment, matching, selling and closing capabilities - Expertise in local market knowledge, the most effective sourcing channels, industry networks, and competitive landscapes to drive efficiency in recruitment process - Strong stakeholder management, collaboration and influencing skills - Good written and verbal communication skills - Drive for results & customer service orientation - Strong project and vendor management skills, ability to lead complex projects and pro-actively manage work and drive continuous improvement **More about this role** Our Global Talent Attraction team is seeking an Employer Branding Campaigns & Paid Media Specialist to join our Global Talent Attraction Center of Excellence. Shape how the world discovers Mondel z as a place to work. As our Employer Branding Campaigns & Paid Media Specialist, youll be the driving force behind the campaigns that attract exceptional talent to one of the worlds most iconic snacking companies. Youll own the full candidate journey, from the first scroll on LinkedIn to the moment someone hits "Apply," crafting integrated paid and organic campaigns that make people stop, take notice, and want to be part of what were building. You will bring strong B2B or services marketing experience to elevate our paid media approach, expand our platform presence, and ensure robust campaign reporting. You will guide regional teams on how to approach paid and organic campaigns, support them in launching and monitoring activity, and continuously optimize for best results. This is a role for someone who is strategic and ROI-driven. Someone who knows how to maximize campaign impact through smart planning, precise targeting, and continuous optimization. This role sits at the intersection of campaign strategy, paid media execution, and organic social management delivering integrated, full-funnel digital campaigns across platforms including LinkedIn, Meta, Google, Reddit, YouTube, and programmatic channels. You will collaborate closely with our Content Creator and Content Designer to deliver high-impact, integrated campaigns at a global scale. Campaign Management & Strategy - Own end-to-end campaign management (paid and organic) from strategy through execution, optimization, and reporting, ensuring the candidate journey is optimized at every stage from awareness to application. - Develop integrated campaign plans (budgets, timelines, formats, KPIs, benchmarks) across paid and organic channels to drive attraction, engagement, and conversion globally. - Conduct audience, competitor, keyword, and GEO optimization research to inform targeting, messaging, and channel selection. - Build campaign frameworks that regional teams can adopt and localize for their markets. - Guide and support Business Unit teams in planning and delivering integrated digital campaigns for their regions. - Stay current on industry trends, new ad formats, platform updates, and best practices in B2B/services digital marketing. Paid Media Execution & Optimization - Set up and manage multi-market campaigns across search, display, social, video, programmatic, and retargeting. - Continuously optimize campaigns through A/B testing (creatives, copy, targeting, placements). - Monitor daily performance and pacing; troubleshoot issues proactively. - Ensure full-funnel journeys from awareness to consideration to lead generation a