Influencer Marketing Executive

Job description

Role Overview : This role focuses on the end-to-end execution of influencer campaigns, nurturing creator partnerships, and driving affiliate program performance. The ideal candidate will be detail-oriented, analytical, and passionate about leveraging influencer-led strategies to drive traffic, sales, and brand engagement. Key Responsibilities : Influencer Outreach and Relationship Management: • Identify and build relationships with micro and macro influencers across beauty, fashion, and lifestyle segments. • Negotiate collaborations, affiliate deals, and promotional activities with influencers. • Ensure influencers adhere to Nykaa’s brand guidelines and campaign objectives. Campaign Execution: • Plan and execute affiliate-driven campaigns to drive traffic, sales, and customer acquisition. • Track campaign progress, providing regular updates to stakeholders on performance metrics and insights. Performance Analysis: • Analyze data from affiliate and influencer campaigns to measure effectiveness. • Identify areas of improvement and suggest strategies to optimize campaigns. Collaboration and Coordination: • Work closely with the marketing, content, and e-commerce teams to ensure seamless execution of campaigns. • Coordinate with tech teams for affiliate platform management and issue resolution. Market Research: • Stay updated on industry trends, competitors’ affiliate programs, and emerging influencer opportunities. Knowledge and Skill / Qualification Requirements : • 1–4 years of experience in influencer marketing, or digital marketing. • Understanding of affiliate marketing tools, platforms, and performance metrics. • Excellent communication and negotiation skills. • Data-driven mindset with the ability to interpret analytics. • Passion for beauty, fashion, and lifestyle content is a plus.