Influencer Marketing Executive

Job description

**Role Overview :** This role focuses on the end-to-end execution of influencer campaigns, nurturing creator partnerships, and driving affiliate program performance. The ideal candidate will be detail-oriented, analytical, and passionate about leveraging influencer-led strategies to drive traffic, sales, and brand engagement. **Key Responsibilities :** **Influencer Outreach and Relationship Management:** - Identify and build relationships with micro and macro influencers across beauty, fashion, and lifestyle segments. - Negotiate collaborations, affiliate deals, and promotional activities with influencers. - Ensure influencers adhere to Nykaa’s brand guidelines and campaign objectives. **Campaign Execution:** - Plan and execute affiliate-driven campaigns to drive traffic, sales, and customer acquisition. - Track campaign progress, providing regular updates to stakeholders on performance metrics and insights. **Performance Analysis:** - Analyze data from affiliate and influencer campaigns to measure effectiveness. - Identify areas of improvement and suggest strategies to optimize campaigns. **Collaboration and Coordination:** - Work closely with the marketing, content, and e-commerce teams to ensure seamless execution of campaigns. - Coordinate with tech teams for affiliate platform management and issue resolution. **Market Research:** - Stay updated on industry trends, competitors’ affiliate programs, and emerging influencer opportunities. **Knowledge and Skill / Qualification Requirements :** - 1–4 years of experience in influencer marketing, or digital marketing. - Understanding of affiliate marketing tools, platforms, and performance metrics. - Excellent communication and negotiation skills. - Data-driven mindset with the ability to interpret analytics. - Passion for beauty, fashion, and lifestyle content is a plus.