Lead - PR, Events & Alliances (Zoya)

Job description

Role & responsibilities • Develop and implement effective PR strategies to promote the Zoya brand and increase brand awareness. • Build and maintain strong relationships with media outlets, journalists, and influencers to secure positive media coverage. • Plan and execute high-profile events, including product launches, fashion shows, and exclusive parties, to showcase Zoya's exquisite jewellery collections. • Collaborate with internal teams to ensure seamless execution of events, including coordinating logistics, managing budgets, and overseeing event production. • Identify and establish strategic alliances with key industry partners, luxury brands, and influencers to drive brand collaborations and expand Zoya's reach. • Monitor industry trends and competitor activities to identify opportunities for partnerships and alliances. • Manage and mentor a team of PR and events professionals, providing guidance and support to ensure the team's success. Preferred candidate profile • Bachelor's degree in Marketing, Communications, or a related field. • Proven experience in PR, events management, and alliances within the luxury or jewellery industry. • Strong network of media contacts and influencers in the fashion and luxury sectors. • Excellent communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders. • Exceptional organizational and project management abilities, with a keen eye for detail. • Creative thinking and problem-solving skills, with the ability to develop innovative PR and event strategies. • Strong leadership skills, with the ability to inspire and motivate a team. • Proficiency in Microsoft Office Suite and PR software.