Manager - Brand Marketing

Job description

**About the role:** We're looking for a creative and strategic **Brand Marketing Manager** to champion our brand identity and bring it to life across every touchpoint. In this role, you'll be at the heart of shaping how the world perceives us - crafting compelling narratives, driving brand consistency, and building meaningful connections with our audience. **What You’ll Do:** Brand & Content Strategy - Shape our voice and storytelling across social media, campaigns, blogs, emailers, and launch communication - Develop creative concepts for product launches, milestone moments, cultural conversations, and community-first campaigns - Build narratives that simplify health intelligence into engaging, relatable content - Work closely with design and creative teams to ensure consistency across all consumer touchpoints Product Marketing - Lead messaging and positioning for new product launches and feature rollouts - Translate technical and health-focused features into consumer-friendly narratives - Create launch strategies, marketing briefs, GTM narratives, and campaign frameworks - Collaborate with product, design, and leadership teams to align communication strategy Community & Culture - Build relationships with online communities, creators, and moderators across platforms like Reddit and Instagram - Identify emerging conversations, trends, and audience sentiment relevant to us - Develop campaigns that encourage participation, feedback, and community-led storytelling - Ensure our brand shows up online in a way that feels thoughtful, credible, and human CRM & Customer Experience - Create customer communication journeys across onboarding, referrals, launches, waitlists, and retention - Write premium yet human support and lifecycle communication - Improve customer education through guides, FAQs, troubleshooting systems, and proactive communication Partnerships & Collaborations - Support creator campaigns, retail collaborations, and launch partnerships - Work with external partners to ensure brand storytelling remains cohesive across channels and markets **What We’re Looking For** - 2+ years of experience in brand marketing from reputed college product marketing, social strategy, or content-led consumer brands - Strong understanding of storytelling, internet culture, and consumer psychology - Excellent writing and communication skills - Ability to move between strategy and execution comfortably - Experience working with creators, communities, and social-first campaigns - Strong aesthetic and brand sensibility, especially within premium consumer products - Comfortable working in fast-paced startup environments Bonus Points - Experience in consumer tech, wellness, wearables, or lifestyle brands - Familiarity with Reddit/community-led growth - Experience working on product launches and GTM campaigns - Strong instinct for culture, trends, and social storytelling formats **Why Join Us** - You’ll help shape how an emerging health technology brand is experienced globally — not just through marketing, but through culture, storytelling, and community. - This role is ideal for someone who wants to build modern consumer brands that people genuinely connect with.