Manager, Commercial Excellence

Job description

Role Summary The Commercial Business Manager plays a pivotal role in driving commercial excellence and Go-To-Market (GTM) effectiveness across Pediatric and Adult Vaccines portfolios. The role partners closely with Sales, Marketing, and cross-functional teams to translate insights into action, optimize field force deployment, and enable data-driven decision-making, productivity, and business growth. Key Responsibility Areas 1. GTM Insights & Analytics Drive advanced analytics to shape GTM strategy and improve in-market execution. •            Generate actionable insights across: o            HCP segmentation and prioritization o            Field force (FF) productivity and effectiveness o            Specialty focus and call planning o            Geographic coverage optimization •            Develop insights on government and key account business, including productivity, effort allocation, and opportunity mapping •            Build predictive and forward-looking analytics to enhance business planning and forecasting accuracy •            Deliver monthly dashboards and performance narratives to enable leadership decision-making •            Leverage AI and advanced analytics tools to accelerate insight generation and visualization 2. Commercial Team Partnering & Influence Act as a strategic partner to commercial teams to drive optimal execution and outcomes. •            Partner with Sales & Marketing to optimize deployment of field resources and GTM strategies •            Influence sales leadership (DHMs, RHMs, NSM) through data-backed recommendations on productivity and operational effectiveness •            Translate GTM insights into clear, actionable interventions for field teams •            Enable alignment across Sales, Marketing, Medical, and Institutional teams to maximize impact •            Support institutional and corporate business growth through collaboration with key account teams 3. Business Operations & Market Enablement Ensure efficient and scalable commercial operations with a focus on outcomes rather than processes. •            Drive end-to-end coordination of commercial operations, ensuring seamless execution across distribution, supply chain, and finance •            Strengthen distributor partnerships and channel effectiveness, including stock availability, loyalty initiatives, and customer experience •            Enable market intelligence systems to capture field insights and competitive intelligence, translating them into strategic actions •            Enhance sales campaign effectiveness by evaluating outcomes and recommending improvements in planning, coverage, and execution •            Support availability and supply alignment through close coordination with CFA, supply chain, and finance teams 4. Advanced Analytics & Performance Management Enable superior business performance through integrated and insight-led analytics. •            Build and manage business performance dashboards spanning sales, coverage, call effectiveness, and engagement metrics •            Drive sales force effectiveness (SFE) metrics including call averages, reach, and productivity indicators •            Develop omnichannel analytics to enhance HCP experience and marketing effectiveness •            Analyze secondary market data to generate customized, decision-oriented insights •            Continuously refine analytics frameworks to move from reporting to insight generation and foresight 5. Technology & Digital Enablement Leverage technology and AI to enhance speed, quality, and impact of commercial insights. •            Drive adoption and optimization of digital platforms (iTrack, iDrive, Channel Pay, etc.) •            Identify and implement technology solutions to improve data accessibility and decision-making •            Embed AI-led analytics and dashboarding to accelerate insight generation and business responsiveness •            Champion digital innovation to enable next-gen commercial excellence capabilities 6. Compliance & Governance Ensure all commercial activities adhere to Pfizer’s governance and regulatory standards. •            Oversee compliance for commercial initiatives in alignment with Pfizer policies, Legal, Finance, and Compliance requirements •            Manage processes related to: o            MAPP approvals and HCP engagements o            Use of approved promotional materials o            Distributor agreements and governance o            Incentive and project compliance •            Ensure strict adherence to ethical, regulatory, and corporate governance standards 7. Stakeholder Management Build strong partnerships across internal and external ecosystems to drive business outcomes. •            Collaborate with internal stakeholders including: o            Sales Leadership, Marketing, Medical, Finance, Supply Chain, and Compliance •            Engage external stakeholders such as: o            Distributors, healthcare institutions, and key accounts •            Act as a key integrator across functions, driving alignment and execution excellence Qualifications & Experience •            Graduate in Sciences/Pharmacy or relevant discipline; MBA or equivalent is advantageous •            Experience in Pharma/Healthcare industry with exposure to commercial analytics, SFE or consulting preferred Critical Skills & Capabilities •            Strong analytical and problem-solving mindset with ability to derive insights from complex data •            Proven business partnering and influencing