Manager Performance Marketing

Job description

Role Overview : Performance Marketing Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality. Role Description : • Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns • Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Optimize install campaigns to improve cost per install, installation rates, post install performance. • Manage all the programmatic campaigns – from ideation to media planning and optimization. • Measure App engagement metrics like MAU, DAU, Converting users on a regular basis. • Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence. • Identify trends and insights, and optimize spend and performance based on the insights • Plan, execute and measure experiments and conversion tests • Collaborate with internal teams to create landing pages and optimize the user experience • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints • Instrument conversion points and optimizes user funnels • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate • Managing budgets and financial for digital marketing initiatives for the organization. Knowledge, Skills & Qualification Requirements : • 7–9 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms. • Strong understanding of audience strategy, media planning, attribution models, and martech tools. • Demonstrated success in growing digital acquisition, campaign ROI, and new user retention. • Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing. • Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus. • Strategic thinker with a data-first approach to solving problems. • Experimentative mindset with ability to test, iterate, and scale rapidly. • Strong stakeholder management and collaboration skills across cross-functional teams. • Capability to mentor and grow junior team members while fostering cross-business learning.