Manager - Performance Marketing

Job description

**About the Role:** We’re looking for a data-obsessed, result-oriented Performance Marketing Manager to scale our growth across ecommerce marketplaces. You will own the strategy, execution, and optimization of all paid initiatives on platforms like Amazon, Flipkart, Nykaa, Blinkit, and more. If ROAS, CTR, ACoS, and CPC excite you, this role has your name on it. **Key Responsibilities:** **Marketplace Ad Strategy & Execution** - Own and execute end-to-end paid media strategy for Amazon, Flipkart, Nykaa, Q-Commerce, etc. - Manage campaign structures including Sponsored Products, Sponsored Brands, Display Ads, and Demand-Side Platforms (DSP) - Plan, launch, monitor, and optimise ad campaigns to meet sales and efficiency goals (ROAS, TACoS, ACoS) - Build always-on as well as seasonal promotion calendars and budget allocations - Plan and execute Google, Meta Ad campaigns in collaboration with the channel **Analytics & Optimization** - Regularly deep dive into campaign performance, keyword analysis, category trends - Run A/B tests on creative, copy, targeting and bids to drive incremental efficiency - Track and report daily/weekly performance metrics, insights and improvement plans - Collaborate with marketplace KAMs for backend support and ad credits **Conversion & Listing Optimisation** - Coordinate with content and design teams to continuously optimize product listings, A+ content, and brand stores - Analyze share of voice, search rank, and page performance to refine listing strategy **Cross-Functional Collaboration** - Partner with category, brand teams to align objectives with campaign strategy - Stay updated with platform-specific ad innovations and pilot new ad formats, tools, and beta programs **What We're Looking For:** - Minimum 5 years of hands-on experience in performance marketing for marketplaces - Proven track record of managing large-scale campaigns across Amazon, Flipkart, and Nykaa - Strong analytical and decision-making skills with fluency in ecommerce, KPIs and reporting tools - Comfort working in a fast-paced D2C or ecommerce setup with high ownership and agility **Must have Skills:** - Understanding of Performance Marketing, Search / Listing Ads, Contextualized Ads, Display, Google Pmax, Meta CPAS, Influencer marketing - Data proficiency – ability to analyze reports and take data-backed decisions - Communication skills **Good to have Skills:** - Prior experience of working in the performance marketing team for an ecommerce company - Proficiency in Excel – pivots, Power BI, Automation **Location:** Thane, Mumbai