Brand Manager

Job description

Designation: Brand Manager Based at: Head office(Thane) Department: Domestic Business Direct Supervisor: General Manager Role Overview: We are seeking a dynamic and execution-focused Brand Marketing professional to support the planning and implementation of integrated marketing initiatives across digital, social media, e- commerce, influencer marketing, PR, and brand activation channels. The role will work closely with Product Managers, Digital Marketing teams, E-commerce teams, and external partners to drive brand visibility, engagement, and sales growth while ensuring seamless execution of marketing campaigns and promotional activities. Key Responsibilities • Assisting in Planning yearly Brand Marketing Calendar & Campaign Execution • Execution of Media Plans • Social Media Management & Execution/ORM Mgmt for Brand Pages • Content plan execution • Liase with Product Manager - Ecomm & Product Manager - Digital work on increasing sales on Ecommerce Marketplaces • Liase with Ethical team for any support required for executions • Executing Strategic Alliances with Influencers/KOL for Focus Brands • Creating & sharing all monthly tracking reports along with the Product Manager Digital • Execution of Events/PR/Brand Activations • Creative Briefs to Design Team & timely execution of required collaterals • Influencer execution Qualifications & Experience • Prior experience supporting Marketing teams preferred. • Bachelor's degree in Marketing, Business Administration, Communications, Pharmacy, Life Sciences, or related field. • MBA/PGDM in Marketing preferred. • 45 years of experience in Brand Marketing, Digital Marketing, Product Management Support, or Marketing Communications. Key Competencies • Brand Marketing & Campaign Management • Digital Marketing & Social Media Management • Content Planning & Execution • Influencer Marketing & KOL Engagement • E-commerce Marketing • Media Planning & Execution • Event Management & Brand Activations • Stakeholder & Agency Management • Project Coordination & Multitasking • Analytical & Reporting Skills • Strong Communication & Presentation Skills • Attention to Detail and Execution Excellence Apply here directly or Share CV - shilpa.yo@randstad.in(7022419858)Only WhatsApp.