Manager - Sales (Asst. Store Manager Grade) METRO Cash & Carry India

Job description

Job Title:Manager - Sales(Assistant Store Manager Grade) Location:  Bangalore / Amritsar / Lucknow Industry: B2B Wholesale & Retail Reports to: Store Business Head (Store Manager) Job Purpose The Manager - Sales will oversee sales growth, customer acquisition, and team management across various customer channels, including Traders, HoReCa, and Services, Companies & Offices. Responsible for driving business development and repeat billing from tagged customers. Key Responsibilities • Drive overall sales growth and market penetration in target segments. • Lead the customer acquisition strategy to expand the client base. • Manage, mentor, and motivate a team of 15-20 Sales Executives through Department Managers or Team Leaders. • Drive sales across multiple customer channels (Traders, HoReCa, Offices & Institutions). • Lead business development initiatives to increase market share and sales volume. • Ensure repeat billing from tagged customers and enhance customer retention strategies. • Monitor and adjust strategies to achieve sales targets and customer satisfaction. • Collaborate with cross-functional teams to ensure operational efficiency and sales alignment. • Evaluate market trends and competition to develop proactive sales strategies. • Maintain regular reporting to the Store Business Head on sales performance and team progress. Key Performance Indicators (KPIs) • Sales Growth: Achieving growth in sales revenue across key customer segments. • Repeat Billing: Maximizing the frequency of repeat sales from tagged customers. • HVS vs NHVS Sales Proportion: Managing the balance between High-Value Sales (HVS) and Non-High-Value Sales (NHVS). • Increasing Share of Wallet: Growing the sales contribution from existing clients. • Achieving Top Line and Bottom Line Business Limits: Meeting financial targets and profitability goals. Functional Competencies • Strong sales management and team leadership skills. • Ability to develop and execute strategic business development plans. • Proficiency in customer acquisition and retention strategies. • In-depth knowledge of B2B wholesale and retail industry dynamics. • Experience in handling sales across multiple channels. • Knowledge of the respective local market to understand customer preferences and trends. Behavioural Competencies • Excellent communication and interpersonal skills. • Strong problem-solving and decision-making abilities. • Ability to work under pressure and meet deadlines. • High level of empathy and emotional intelligence in team management. • Results-oriented, with a focus on achieving business objectives. Requirements • Area Sales Manager level experience in FMCG sales. • Background in Processed Food, Commodities, and DnT product range within the FMCG industry. • Minimum Graduate qualification, with preference for PGDBM in Sales & Marketing specialization. • Knowledge of the local market to cater to customer needs effectively.