Performance Marketing, CoE (Manager/ Sr Manager)

Job description

**Performance Marketing, Centre of Excellence (Manager / Senior Manager)** Role Structure: ~70% Performance Marketing Centre of Excellence | ~30% Performance Marketing for Kraftshala The short version What this role is about: This is a build + apply role anchored in Performance Marketing. You will spend the majority of your time (70%) building Kraftshalas Performance Marketing Centre of Excellence - designing and delivering training on paid acquisition, mentoring students, consulting on real brand problems, and staying ahead of how modern performance marketing is evolving across Google, Meta, and emerging platforms. The remaining 30% of your time will be spent running and scaling performance marketing for Kraftshala, giving you a live environment to apply ideas, test new campaign structures, experiment with automation and creative strategies, and feed real execution learnings back into training and curriculum design. Who were looking for: Strong hands-on experience in running paid campaigns on Google Ads and Meta Ads is non-negotiable, along with curiosity, analytical thinking, and the ability to simplify complex ideas for new audiences. Why you should apply: This role gives you a rare opportunity to combine deep performance marketing expertise with mentorship and system-building. Youll help shape how performance marketing is taught in India, while staying closely connected to real budgets, platforms, and campaign realities. The detailed version Kraftshala runs Indias largest marketing program (in terms of placements), called the Marketing Launchpad. This is a 100% live, job-linked program that serves as a talent pipeline for agencies such as Publicis, Dentsu, IPG, Hiveminds, and Performics, as well as brands like Nestl , Nykaa, Google, Lenskart, Zomato, and 500+ others. Unlike conventional programs, Kraftshala updates its performance marketing curriculum rapidly, often every month - to stay ahead of shifts such as the rise of automation and AI-driven campaign types (Performance Max, Advantage+), evolving privacy and attribution models, creative iteration at scale, and increasing dependence on first-party data. As the Performance Marketing Centre of Excellence, you are responsible for ensuring our programs stay at the forefront of these changes, so that students can add value to recruiting partners from Day 1. What youll spend your time on - **Developing academic content:** Combining insights from your own campaign experience with conversations with senior performance marketing practitioners to create clear frameworks for campaign structure, audience strategy, creative testing, bidding, and measurement. You will regularly experiment with tools, case studies, and live setups to keep learning relevant. - **Upgrading training design:** Using instructional design principles and analytics to upgrade projects, engagement formats, and assessments, while building repeatable playbooks for campaign planning and optimization. - **Leading external experts:** Managing a team of 8-12 part-time performance marketing experts who conduct sessions, provide project feedback, and take interviews. You will be responsible for selecting, auditing, coaching, and enabling them to deliver consistently high-quality outcomes. - **Training instruction:** Conducting regular live sessions for small and large cohorts on topics ranging from campaign setup and audience segmentation to creative testing, analytics, conversion tracking, and attribution. - **Analysing outcome metrics:** Leveraging student performance data and placement outcomes to identify gaps and continuously improve curriculum quality and admissions filters. - **(Optional) Social media impact:** Contributing to performance marketing learning content on social platforms, if this is something youre excited by. ~30% | Performance Marketing for Kraftshala To ensure the Centre of Excellence remains grounded in real execution realities, you will also work directly on Kraftshalas own growth engine. This includes: - **Paid media ownership:** Planning, running, and optimizing performance marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads to drive growth for Kraftshala. - **Experimentation scale:** Testing new campaign structures, creative approaches, audience strategies, and automation features; scaling what works and retiring what doesnt. - **Systems automation:** Partnering with internal teams on lead management, CRM workflows, attribution setups, and conversion tracking to create a more scalable acquisition engine. - Execution learnings from this work directly inform curriculum updates, teaching frameworks, and student projects. To summarize: The learnings that youll get through training, speaking to experts on the one hand, and simplifying concepts for beginners on the other hand, will enable you to consult on running better campaigns, which in turn will help you train better. This virtuous loop will help you become a high-impact marketing professional. A question wed like to address upfront is what the career trajectory looks like for someone in this role. There are 2 broad possibilities of what you could be doing 5 years from now: - If your sweet spot turns out to be the aspect of working with people in a more intimate fashion and helping them grow, you can also specialize as a training expert and leader at Kraftshala. - If you end up enjoying the core activities of marketing more than the training piece, youll be a marketing leader within Kraftshala whos focused on helping us grow the brand. Your role would be similar to a marketing leader in other consumer internet businesses, albeit with greater knowledge and perspective due to your time training other professionals. These are starting thoughts, of course, and any decision on a role is always a function of what a person wants matched with what the organization can offer at that time. The great advantage of a company thats growing well (like Kraftshala) is th