Platform Manager- Trade-In and Multi-Buy
Samsung Electronics · Gurugram, Haryana, India
Samsung Electronics · Gurugram, Haryana, India
**Position- Platform Manager- Trade-In and Multi-Buy** **Department-** Platforms/ Program Management/ Affordability **Industry-** Handled D2C/Omni Channel/E-Commerce/App Innovation/ Internet Retail/ Retail Channels **Experience** - 10 Years **Location** - Gurugram **Role Type:** Individual Contributor (IC) **Position Overview** We are seeking a platform program manager with experience in managing digital programs for the retail channel. In this role, the person will manage end-to-end trade-in and multi-buy program; and also conceptualize and new program. This role encompasses coordination with internal teams such as tech, compliance and finance; and also, with external partners operating in re-sale industry. Innovation would be the key and the person is expected to bring new ideas to existing programs. **Key Programs** ***\\*Trade-In platform*** Program Management: - Develop strategy to increase Sellout of Samsung devices using Trade-in Program. - Improvise consumer purchase experience and maximize Upgrade attach. - Managing marketing of Upgrade platform via dealer & customer communication - Manage Program budgets & cost management Stakeholder Management: - Identify, onboard & successful rollout of new partners with new initiatives under Trade-in. - Managing Product Managers, SOP team, Samsung Tech teams (SDS / GMCS / SRI-B). - Liaison with compliance and finance team for program controls and improvisations Performance Management: - Work closely with Regional Sales Team for platform education, taking feedback, driving Attach - Share Dashboards on Program Performance with stakeholders - Leverage Samsung capabilities to drive repeat purchases on platform (effective utilization of Upgrade, My Galaxy & Big Data) ***\\*Multi-Buy Program*** - Introduce enhancements in the current Multi-Buy program to accommodate future requirements - End-to-end program ownership in coordination with product managers and SOP team - Carry out new developments to expand program scope and boost sellout - Enrich customer experience and drive program parameters for increasing sellout - Responsible for training and communicating program changes and issue resolution ***\\*Consumer facing app management:*** - Manage application strategy and roadmap for increasing Samsung sellout at offline store - Manage Cheil creative/technical team for timely go-live of offers - Act as bridge between region and technical team for campaign go live and tracking - Driving customer engagement and retention by launching new programs - Manage existing programs such as SF+ O2O, exchange, Multi-Buy and Care+ - Re-vamp My Galaxy as offer discovery platform for the benefit of customers, dealers and SECs - Coordinate with SRI-Bangalore and manage projects development and execution\\ **\\*Other R&R:** - Work closely with Big Data and AI team to implement AI projects related to MX business - Drive projects related to technical development (Analytics Dashboard) in coordination with BI - Responsible for developing special platforms/programs as part of Affordability team **Required Skills & Qualifications** - **Experience** : 10+ years of experience managing platform programs with emphasis on digital consumer facing application - **Domain Expertise:** Technical acumen of API integration, user flows and consumer journey and new developments.