Platform Manager- Trade-In and Multi-Buy
Samsung Electronics · Gurugram, Haryana, India
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Samsung Electronics · Gurugram, Haryana, India
Position- Platform Manager- Trade-In and Multi-Buy Department- Platforms/ Program Management/ Affordability Industry- Handled D2C/Omni Channel/E-Commerce/App Innovation/ Internet Retail/ Retail Channels Experience • 10 Years Location • Gurugram Role Type: Individual Contributor (IC) Position Overview We are seeking a platform program manager with experience in managing digital programs for the retail channel. In this role, the person will manage end-to-end trade-in and multi-buy program; and also conceptualize and new program. This role encompasses coordination with internal teams such as tech, compliance and finance; and also, with external partners operating in re-sale industry. Innovation would be the key and the person is expected to bring new ideas to existing programs. Key Programs *\\Trade-In platform Program Management: • Develop strategy to increase Sellout of Samsung devices using Trade-in Program. • Improvise consumer purchase experience and maximize Upgrade attach. • Managing marketing of Upgrade platform via dealer & customer communication • Manage Program budgets & cost management Stakeholder Management: • Identify, onboard & successful rollout of new partners with new initiatives under Trade-in. • Managing Product Managers, SOP team, Samsung Tech teams (SDS / GMCS / SRI-B). • Liaison with compliance and finance team for program controls and improvisations Performance Management: • Work closely with Regional Sales Team for platform education, taking feedback, driving Attach • Share Dashboards on Program Performance with stakeholders • Leverage Samsung capabilities to drive repeat purchases on platform (effective utilization of Upgrade, My Galaxy & Big Data) *\\Multi-Buy Program • Introduce enhancements in the current Multi-Buy program to accommodate future requirements • End-to-end program ownership in coordination with product managers and SOP team • Carry out new developments to expand program scope and boost sellout • Enrich customer experience and drive program parameters for increasing sellout • Responsible for training and communicating program changes and issue resolution *\\Consumer facing app management: • Manage application strategy and roadmap for increasing Samsung sellout at offline store • Manage Cheil creative/technical team for timely go-live of offers • Act as bridge between region and technical team for campaign go live and tracking • Driving customer engagement and retention by launching new programs • Manage existing programs such as SF+ O2O, exchange, Multi-Buy and Care+ • Re-vamp My Galaxy as offer discovery platform for the benefit of customers, dealers and SECs • Coordinate with SRI-Bangalore and manage projects development and execution\\ \\*Other R&R: • Work closely with Big Data and AI team to implement AI projects related to MX business • Drive projects related to technical development (Analytics Dashboard) in coordination with BI • Responsible for developing special platforms/programs as part of Affordability team Required Skills & Qualifications • Experience : 10+ years of experience managing platform programs with emphasis on digital consumer facing application • Domain Expertise: Technical acumen of API integration, user flows and consumer journey and new developments.