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Job description

**Role & responsibilities** Product Strategy & Roadmap - Define and execute product vision and roadmap for the in-house App & Website for B2C platform. - Identify customer pain points and product gaps to improve user experience. - Prioritize features based on business impact, customer needs, and technical feasibility. - Work closely with Tech, Design, Marketing, and Category teams for timely execution. Platform & Catalogue Management - Oversee end-to-end catalogue management across: - Apparels (Men / Women / Kids) - General Merchandise - FMCG - Ensure accurate product listing, content quality, attributes, pricing, and availability. - Optimize search, filters, product discovery, and merchandising. - Improve conversion rate through structured catalogue and content strategy. Customer Analytics & Insights - Deep dive into customer behavior, cohorts, and buying patterns. - Monitor funnel metrics (Traffic ATC Conversion Retention). - Use analytics tools to drive data-backed decisions. - Improve customer journey and enhance lifetime value (LTV). P&L Ownership - Own and manage E-commerce P&L for the platform. - Drive revenue growth, margin optimization, and cost efficiency. - Monitor CAC, contribution margins, discount impact, and ROI. - Work with Finance & Category teams for forecasting and planning. Go-To-Market (GTM) Strategy - Plan and execute GTM strategies for: - New category launches - App feature rollouts - Campaigns and seasonal events - Collaborate with Marketing for digital campaigns, promotions, and loyalty programs. - Ensure alignment between product positioning and brand messaging. Growth & Optimization - Drive initiatives for: - Market share growth - Customer acquisition & retention - Revenue per user improvement - Continuously test and optimize through A/B testing and performance analysis. Cross-Functional Leadership - Act as a bridge between Business, Tech, Marketing, and Operations. - Lead sprint planning and ensure timely feature delivery. - Work closely with catalogue specialists and analytics teams. **Preferred candidate profile** - MBA / Bachelor degree in Business, Marketing, Engineering, or related field from Tier-1 College - 3-5 years of experience in E-commerce Product Management. - Experience in B2C retail / Omni channel business preferred. - Knowledge of analytics tools (Google Analytics, Power BI, Tableau, etc.) preferred.