Sales Officer

Job description

Sales Officer - General Trade Location - Bangalore Role Purpose To drive primary and secondary sales through effective distributor management, market expansion, outlet coverage, and execution excellence while ensuring achievement of business objectives within the assigned territory. Key Responsibilities - Achieve monthly, quarterly, and annual sales targets for the assigned territory. - Drive primary and secondary sales through distributors and retail channels. - Ensure effective execution of sales plans, schemes, and promotional activities. - Appoint, develop, and manage distributors to maximize business potential. - Monitor distributor performance, inventory levels, and ROI. - Ensure timely order generation, collections, and stock replenishment. - Expand outlet coverage and strengthen market penetration. - Drive numeric and weighted distribution across the territory. Experience - 2 to 4 years of experience in General Trade sales. - Experience from FMCG, Food & Beverages, FMCD, Consumer Durables, Telecom Distribution, Consumer Products, or related industries.