Senior Category Manager-Demand(Interiors Background)

Job description

**HomeLane** At HomeLane, we are building the world's most trusted home interiors brand. The home interiors industry is unorganized, fragmented and fraught with challenges. We work with designers, carpenters, installers and painters to deliver a delightful and hassle-free experience to new homeowners, ensuring predictable costs, timelines and quality. We are tech & innovation-led. Today, HomeLane operates in 32+ cities across 70+ studios - Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, NCR, Pune, Ranchi and Vizag to mention a few. We have delivered 55,000+ homes since we started in 2014, and are backed by marquee investors such as Peak XV, Accel, 360 ONE, OIJIF, Evolvence, Pidilite, JSW Ventures and Stride Ventures. We are also privileged to have the legendary, world-cup winning captain MS Dhoni as an investor and brand ambassador. **Job Description** As a Sr. Category Manager in the Demand team, you’d be responsible to estimate the demand from customers, designers, sales and delivery teams, and identify opportunities to drive the adoption of all categories. You’d be working very closely with multiple front-end city teams to build joint strategic plans and to impact key metrics for the respective city teams. You’d coordinate with multiple functions across the board to drive key category metrics. **Responsibilities** - Category Adoption: Drive category adoption of all relevant offerings by aiding and incentivizing front-end teams and customers across all the relevant channels & platforms. Maximize up-sell opportunities and drive customer offers and incentives. - Category Strategy: Formulate long-term strategies and implement short-term tactical plans, jointly with the city teams, for the development of categories. - Identify showroom specific gaps and come up with strategic plans with measurable outcomes leading to uptick in revenue and AOV. - Customer Experience: Work closely with city- teams, marketing, product, technology and learning & development teams, to design and streamline processes to deliver best in class service and experience (to customers and partners). - New Initiatives: Explore new direct-to-customer initiatives in relevant categories and drive GTM for the same. **What are we looking for?** 1. 5-8 years experience 2. Interiors, Furniture, Decor (or related) industry experience in category, sales, design, or driving new initiatives. Start-up experience preferred. 3. Track record of solving hard problems. 4. Track record of being customer obsessive. 5. Highly analytical, and proficient in working with cross-functional teams on large needle-moving projects. 6. Comfortable with a highly dynamic, fast-paced environment, and should be open to travel. 7. Location Preference: Bengaluru