Senior Lead - GL Common

Job description

Job Purpose The User Researcher is responsible for generating deep, psychology-backed insights into user behavior, motivations, and decision-making within fintech and digital financial products. The role focuses on applying behavioral science, cognitive psychology, and quantitative/qualitative research methods to uncover latent user needs and translate them into actionable inputs for design, product, and business strategy. The role ensures user-centric, evidence-based decision-making across the organization. Duties and Responsibilities A - Minimum required Accountabilities for this role • Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 2) to uncover latent motivations, emotional drivers, and behavioral barriers. • Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory. • Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion). • Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior. • Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and User Testing, leveraging models such as Foggs Behavior Model. • Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling. B - Additional Accountabilities pertaining to the role • Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements. • Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis. • Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs. • Contribute to the development of internal research standards, methodologies, and best practices. Key Decisions / Dimensions • Selection of appropriate research methodologies, tools, and psychological frameworks for specific business problems. • Prioritization of research initiatives based on business impact and user needs. Major Challenges • Translating complex psychological theories into clear, actionable recommendations for cross-functional stakeholders. • Balancing qualitative depth with quantitative scale in fast-paced product environments. • Driving adoption of research insights in business and product decision-making. Required Qualifications and Experience a)Qualifications • Masters degree in behavioral design, Interaction Design, Human Psychology, Cognitive Science, or related discipline b)Work Experience • 5+ years of hands-on experience in qualitative and quantitative user research within consumer tech, fintech, or digital product environments. • Proven application of psychological and behavioral science theories portfolio must demonstrate this expertise. • Strong design background with proficiency in UX/UI principles and prototyping tools (Figma, Sketch). • Expertise in research tools such as UserTesting, Qualtrics, Dovetail, Miro, and Maze. • Demonstrated ability to build insights through behavioral and cognitive lenses with measurable cross-functional impact. • Excellent communication and storytelling skills to simplify complex theories for diverse stakeholders. • Strong analytical mindset with experience in psychometrics and statistical analysis. • High ownership, self-motivation, and ability to operate independently in a high-performance environment. Bonus: • Prior fintech research experience (e.g., behavioral economics in payments, lending, investments). • Certifications in behavioral science or insights (e.g., HBR Behavioral Insights).