SFE Manager
Cipla · Mumbai, Maharashtra, India
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Cipla · Mumbai, Maharashtra, India
Job Profile: The role will be responsible for implementing SFE process, optimizing field efforts, sales performance, driving strategic customer engagement, performance management and managing critical sales enablement systems. Key Responsibilities: 1. SFE Framework Implementation • Develop and execute a comprehensive Sales Force Effectiveness strategy tailored to Emerging Markets and Australia in collaboration with Central SFE Team. • Drive process-centric customer engagement through: • Regular communication and update mechanisms • Strategic customer segmentation and targeted approach • Continuous monitoring and refinement of engagement strategies • Create and implement best practices for sales team performance optimization 2. CRM System Management • System Administration • Oversee complete CRM system lifecycle management • Ensure system reliability, performance, and continuous improvement Master Data Management • Act as admin • Maintain and update master data with highest accuracy • Implement data governance protocols • Design and deliver comprehensive CRM system training programs • Develop user guides and support documentation • Monitor user adoption and system utilization metrics 3. Incentive and Rewards Program Management • Incentive Program Design and disbursement. • Assist Central SFE develop innovative incentive structures • Manage incentive program budgets • Incentive calculation and timely and accurate disbursement • Implement incentive and target setting framework. 4. Performance Management • Manage sales management BI tool • Generate excel dashboards, reports and update • Maintain sales, efforts and incentive records for audit. 5. Cross-functional collaboration • Collaborate with the Central SFE and manage activities as per the framework. • Marketing, medical, analytics, SFE, Training, Supply etc) to align on brand messaging, communication, training, availability Education: Any master's degree (Preferably MBA) Experience: 4-7 years for relevant experience