Social Media Executive

Job description

Function: Marketing Designation: Social Media Executive Location: Ahmedabad Experience: 1–3 Years Reporting To: Senior Manager Creative Content & Social Media About the Role We are looking for a creative, social-media-savvy Social Media Executive who understands beauty, fashion, pop culture and digital trends. The person will be responsible for managing RENEE Cosmetics' day-to-day social media presence, creating engaging content, identifying trends, coordinating with internal and external stakeholders, and driving meaningful engagement across platforms. Key Responsibilities 1. Social Media Management • - Manage day-to-day social media activities across Instagram, Facebook, YouTube, Snapchat and other relevant platforms. • Develop and maintain monthly/weekly social media content calendars. • Schedule and publish posts, Reels, Stories, carousels and other formats. • Ensure consistency in brand tone, visual identity and messaging across platforms. • Monitor comments, DMs, mentions and community interactions. 2. Content & Creative • - Ideate engaging and platform-native content around products, launches, campaigns, trends and occasions. • Work closely with the creative team to develop Reels, memes, carousels, Stories and short-form videos. • Write compelling captions, hooks, CTAs and social copy. • Identify opportunities to create trend-led and reactive content. • Ensure content is relevant to the target audience and aligned with beauty and lifestyle trends. 3. Trend & Competitor Tracking • - Stay updated with the latest Instagram/Reels trends, audio, memes, formats, creators and social conversations. • Track competitors and leading beauty/fashion brands to identify content opportunities. • Regularly share trend insights and recommendations with the marketing team. • Identify opportunities for RENEE to participate in relevant cultural and social trends. 4. Influencer & Creator Coordination • - Coordinate with the Influencer Marketing team for creator-led content. • Support influencer campaigns by sharing briefs, tracking content deliveries and ensuring content goes live as planned. • Identify emerging/micro creators and trending content creators relevant to the brand. • Repurpose high-performing influencer content across brand social channels. 5. Community & Engagement • - Build an active and engaged social media community. • Respond to comments, DMs and customer queries in a timely and brand-appropriate manner. • Monitor customer sentiment and identify recurring feedback or conversations. • Escalate customer complaints/issues to the relevant teams wherever required. 6. Performance & Analytics • - Track key social media metrics such as: • Reach & impressions • Engagement rate • Followers growth • Reel/video views • Shares & saves • Profile visits • Community engagement • Prepare regular social media performance reports. • Analyse content performance and recommend improvements. • Identify high-performing content formats and replicate successful content themes. 7. Campaign & Launch Support • - Support social media execution for new product launches, campaigns, offers, festivals and brand initiatives. • Coordinate with Marketing, Design, Influencer Marketing, E-commerce and other teams for timely execution. • Ensure campaign communication is consistent across all social touchpoints. Key Skills & Competencies • - Strong understanding of Instagram, Reels, Stories and short-form content. • Excellent knowledge of current social media trends and digital culture. • Strong creative thinking and ability to generate fresh content ideas. • Good copywriting and communication skills. • Basic understanding of social media analytics and insights. • Ability to work in a fast-paced, highly creative environment. • Strong coordination and execution skills. • Good understanding of the beauty, cosmetics, fashion and D2C ecosystem will be an advantage. • Basic knowledge of Canva, CapCut or other content creation tools is preferred. Candidate Profile • - 1–3 years of experience in Social Media / Digital Marketing / Content Marketing. • Experience with a D2C, Beauty, Cosmetics, Fashion, FMCG or Lifestyle brand will be preferred. • Should have a strong understanding of what works organically on social media. • Should be highly active on social platforms and naturally curious about emerging trends. • Portfolio/showcase of social media work, Reels or campaigns will be an advantage. Key Performance Indicators (KPIs) • - Growth in organic reach and engagement. • Engagement rate across social platforms. • Growth in followers and active community. • Reel/video views, shares and saves. • Consistency and timeliness of content execution. • Performance of trend-led and campaign content. • Quality and quantity of content ideas generated. • Community response and engagement. • Contribution to overall brand visibility and social media growth.