Sr Manager-Marketing

Job description

Country/Region: IN Requisition ID: 38681 Work Model: Position Type: Salary Range: Location: INDIA - PUNE - BIRLASOFT OFFICE - HINJAWADI Title: Sr Manager-Marketing Description: Area(s) of responsibility Job Description: The BU Marketing Leader will be aligned with one or more business units / service lines/ practices and responsible for building and executing the marketing strategy and plan in concert with Business Marketing Head, regional teams, and business teams. The right candidate will have a confident presence, with the ability to be persuasive and effective while being a good listener and building solid relationships. The Marketing Leader will achieve the goal of increasing brand visibility and creating demand among targeted customers and partners for services that are market-ready and will be responsible for every facet of preparing and packaging new services for the market. Reports to the Head of Business Marketing. Key responsibilities: • Build and execute marketing strategy and plan for one or more business unit/s • Execute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline • Support external facing proposition development, and lead creation of external facing marketing & sales collateral for all propositions • Execute the content marketing plan as per the editorial calendar developed for the BU/Practice • Work directly with practice/Verticals to develop case studies, press releases, testimonials, content marketing assets • Create content working with writing agencies, and working with SME’s • Custodian of web and social media content for all matters related to the practice/BU • Plan and execute effective and measurable omni-channel marketing campaigns • Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand – PPC, SEM, Paid social • Create deal pipeline and focus on business development by working closely with inside sales. • Work with analyst team to manage influencer reach-out, covering BU analysts, advisory firms • Work with relevant OEMs/ Alliances for joint GTM activities Academic/Professional qualification: • MBA or equivalent BU experience Required experience and skills: • 10-12 years marketing experience • Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals • Skilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sources - online & traditional • Preferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc. • Ability to think strategically both from marketing and organizational perspective