Territory Sales Manager || Ahmedabad ||
Berger Paints · Ahmedabad, Gujarat, India
Berger Paints · Ahmedabad, Gujarat, India
**Job Title** **TSM** **Role Objective** **To drive primary and secondary sales of products by expanding dealer and distribution network, improving market penetration, ensuring product availability, and strengthening brand presence within the assigned territory.** **Key Responsibilities** - **Identify, appoint, and develop dealers and distributors to enhance market penetration and increase depth market share.** - **Analyze sales plans against the previous years performance and implement effective sales actions to achieve assigned targets.** - **Drive sales activities to ensure consistent volume and value growth across the territory.** - **Support dealers in achieving targets through regular engagement, guidance, and on-ground training.** - **Ensure proper seeding of new products across appropriate channels.** - **Monitor and ensure availability of complete SKU range at key outlets.** - **Plan and execute sales promotion and brand-building initiatives in the market.** - **Ensure dealer profitability in line with organizational policies and business objectives.** - **Prepare and submit monthly territory monitoring reports, including competitor activity analysis.** - **Conduct regular retail audits to assess market potential and estimate competitor sales, enabling strategic decision-making.** - **Resolve dealer-related issues promptly to maintain smooth and long-term business relationships.** **Education & Qualification** - **Any Graduate** **Experience** - **4 - 6 years of experience in retail sales** **Desired Skills & Competencies** - **Strong communication, negotiation, and selling skills.** - **High energy, self-motivated, and confident personality.** - **Strong market sensing ability with a focus on converting opportunities into business.** - **Proactive go-getter attitude with high ownership and initiative.** - **Ability to work independently and manage assigned territory effectively.** **Other Requirements** - **Candidate should be a** **local resident** **of the assigned territory.** - **Willingness to travel extensively within the assigned area.**