Adobe Target Specialist

Job description

Eclerx is Hiring for Adobe Target Specialist • 8+ years of hands-on experience with Adobe Target (Target Standard/Premium), including audience setup, activity configuration, and A4T • Working knowledge of Adobe Launch / Experience Platform Tags (rules, data elements, extensions) • Familiarity with Adobe Analytics (props/eVars, segments) as it relates to test measurement • Comfortable reading/writing basic HTML, CSS, and JavaScript for code-based activities and troubleshooting • Experience simplifying or documenting technical workflows for non-technical stakeholders • Strong communication skills able to explain targeting/setup logic to program managers and business stakeholders alike • Experience with Adobe Experience Platform (AEP) segments and Real-Time CDP • Exposure to Quantum Metric or similar QA/heatmap tools (good to have) • Prior experience supporting large-scale e-commerce or telecom digital experimentation programs Understanding of agentic/AI-assisted QA or automation workflows (e.g., Playwright-based validation) Solutioning & Technical Design: • Translate test hypotheses and business requirements into feasible Adobe Target solutions (A/B, XT, Auto-Target/Automated Personalization) • Recommend the right activity type, targeting approach, and implementation method (VEC vs. form-based vs. code-based) based on complexity and timelines • Troubleshoot Target activity issues flicker, QA mismatches, targeting conflicts, mbox/at.js loading issues Audience & Segmentation: • Build and maintain reusable audience definitions in Target and Adobe Experience Platform / Analytics • Advise teams on audience logic (rule-based, profile-based, AEP segment-based) to ensure accurate targeting and measurement