Area Head-Institutional Sales

Job description

Accountability Supporting Actions Market Intelligence • Stay updated with market trends and competitor activities • Gather market feedback and consumer insights and provide inputs on a regular basis. Provide feedback on weak area of sales, competitor price information and promotional activities • Maintain awareness of new tender release through various mediums and promptly inform Zonal KA&Project Executive Media and Advertisement Execution • Effectively co-ordinate with agency for frontline implementation of zonal marketing plan in respective areas, in consultation with zonal branding executives. • Ensure that all advertisement material (POP material, posters, danglers) are properly displayed with higher visibility Driving Institutional Sale • Achieve sales growth through identification of projects sites and pitching BW products at these sites • Create awareness of BW products through sampling activities at project sites and site training programs, with the support from CASC. • Participate in events along with CASC and convert the activity into business. • Execute sales visits to projects as per the defined plan and daily update to State Head pertaining to sales activities • Assist Zonal KA&Project executive in tender submission process • Manage Lead end to end and ensure conversion of leads. Customer Experience & Relationship Management • Respond to customer complaints in a timely manner. Liaise with CASC team to address technical queries and glitches in product application • Coordinate the CASC team to ensure a thorough understanding of customer needs and planning regular follow-ups to ensure high levels of customer satisfaction • Action and close issues identified through client centricity initiatives • Ensure timely refund / replacements of damaged goods. Commercial Management and Process Efficiency • Co-ordinate with Commercials team to raise sales invoice • Follow up with the customers for timely payment as per credit terms • Ensure adherence to sales process & system requirements