Area Manager-Digital Marketing-Marketing Analytics

Job description

Job Description: Marketing Analytics & Reporting Consultant – Banking Domain We are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios . The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance. Key Skills (Required): • Marketing Analytics & Banking domain expertise • Power BI (mandatory) – dashboarding & visualization • SQL & Python (must-have) – data extraction & advanced analytics • Alteryx (good to have) – workflow automation & ETL Responsibilities: What You’ll Do: • Support tactical & strategic analytics initiatives for US based banks’ team in Marketing / Product / Financial Domain. • Evaluate effectiveness of current policies & strategies and recommend changes to business strategy to improve performance by increasing revenue, reducing expenses & enhanced CX. • Good understanding of cards P&L components, involved in sizing, recommendation & post implementation tracking and fine-tuning. • Lead the development of new rules and strategy by leveraging the existing data, managing the campaigns/monthly/ad-hoc dashboards, analyzing the trends and performing ad-hoc analysis. • Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience • Clearly communicate analysis as presentations to technical & non-technical groups • Manage assigned projects in a timely manner, ensuring accuracy and that deliverables are met. • Develop and maintain effective working relationships with colleagues in other areas of Marketing. • Manage projects independently while mentoring junior team members. This is a high-impact opportunity to shape marketing strategies in the banking domain while working with advanced tools and a global client. Qualifications: Graduation • Marketing Analytics & Banking domain expertise • Power BI (mandatory) – dashboarding & visualization • SQL & Python (must-have) – data extraction & advanced analytics • Alteryx (good to have) – workflow automation & ETL