Area Sales Manager - Floor Coating

Job description

**Role & responsibilities** - Drive achievement of monthly, quarterly, and annual sales targets for the Floor Coating business across the assigned region. - Lead, mentor, and monitor Territory Sales Managers and Sales Executives to maximize sales performance and productivity. - Develop business in industrial, commercial, institutional, healthcare, pharmaceutical, warehousing, manufacturing, automotive, food processing, and infrastructure segments. - Build strong relationships with architects, consultants, Project Management Consultants (PMCs), EPC contractors, builders, developers, industrial customers, and government organizations. - Drive specification generation and conversion for epoxy, polyurethane (PU), ESD, self-leveling, and specialty floor coating systems. - Identify, track, and convert major project opportunities by maintaining a robust project pipeline. - Develop and strengthen dealer, distributor, and applicator networks to increase market penetration and improve customer reach. - Conduct customer meetings, technical presentations, seminars, and product demonstrations to promote Floor Coating solutions. - Collaborate with the Technical Services team to ensure successful site inspections, product trials, application support, and project execution. - Prepare business plans, sales forecasts, and territory development strategies to achieve sustainable business growth. - Monitor competitor activities, pricing trends, new product launches, and market developments, providing regular market intelligence. - Ensure timely order execution, payment collections, and effective receivables management. - Resolve customer concerns promptly and ensure high levels of customer satisfaction through effective after-sales support. - Review sales performance, coach team members, and implement corrective actions to improve business outcomes. - Coordinate with Supply Chain, Technical Services, Finance, and Marketing teams for seamless project execution and customer support. - Ensure compliance with company policies, quality standards, and safety regulations. - Travel extensively within the assigned region to manage customers, support the sales team, and drive business expansion.