Area Sales Manager - Floor Coating

Job description

Role & responsibilities • Drive achievement of monthly, quarterly, and annual sales targets for the Floor Coating business across the assigned region. • Lead, mentor, and monitor Territory Sales Managers and Sales Executives to maximize sales performance and productivity. • Develop business in industrial, commercial, institutional, healthcare, pharmaceutical, warehousing, manufacturing, automotive, food processing, and infrastructure segments. • Build strong relationships with architects, consultants, Project Management Consultants (PMCs), EPC contractors, builders, developers, industrial customers, and government organizations. • Drive specification generation and conversion for epoxy, polyurethane (PU), ESD, self-leveling, and specialty floor coating systems. • Identify, track, and convert major project opportunities by maintaining a robust project pipeline. • Develop and strengthen dealer, distributor, and applicator networks to increase market penetration and improve customer reach. • Conduct customer meetings, technical presentations, seminars, and product demonstrations to promote Floor Coating solutions. • Collaborate with the Technical Services team to ensure successful site inspections, product trials, application support, and project execution. • Prepare business plans, sales forecasts, and territory development strategies to achieve sustainable business growth. • Monitor competitor activities, pricing trends, new product launches, and market developments, providing regular market intelligence. • Ensure timely order execution, payment collections, and effective receivables management. • Resolve customer concerns promptly and ensure high levels of customer satisfaction through effective after-sales support. • Review sales performance, coach team members, and implement corrective actions to improve business outcomes. • Coordinate with Supply Chain, Technical Services, Finance, and Marketing teams for seamless project execution and customer support. • Ensure compliance with company policies, quality standards, and safety regulations. • Travel extensively within the assigned region to manage customers, support the sales team, and drive business expansion.