Area Sales Manager - Protecton

Job description

**Role & responsibilities** - Achieve monthly, quarterly, and annual sales targets for the Protective Coating business in the assigned region. - Lead, mentor, and monitor Territory Sales Managers and Sales Executives to maximize sales performance and business growth. - Develop business opportunities across industrial, infrastructure, manufacturing, power, steel, cement, oil & gas, commercial, and institutional sectors. - Build and strengthen relationships with architects, consultants, Project Management Consultants (PMCs), EPC contractors, OEMs, fabricators, industrial customers, government departments, and key decision-makers. - Drive specification generation and conversion for Protective Coating systems across major projects. - Identify, track, and convert high-value project opportunities by maintaining a strong sales pipeline. - Develop and manage dealer, distributor, and applicator networks to improve market penetration and customer reach. - Conduct customer meetings, technical presentations, product demonstrations, and business reviews to promote Protecton solutions. - Collaborate with the Technical Services team to ensure successful product trials, site inspections, application support, and project execution. - Prepare annual business plans, sales forecasts, territory development strategies, and market expansion initiatives. - Monitor competitor activities, pricing, new product launches, and market trends, providing actionable market intelligence. - Ensure timely collections and effective receivables management while maintaining healthy customer relationships. - Resolve key customer concerns and ensure superior after-sales support to drive customer retention and repeat business. - Review sales performance, coach team members, and implement corrective actions to improve productivity and profitability. - Coordinate with Supply Chain, Technical Services, Marketing, and Finance teams to ensure seamless order execution and customer satisfaction. - Ensure compliance with company policies, quality standards, safety regulations, and ethical business practices. - Travel extensively across the assigned region to support the sales team, develop key accounts, and accelerate business growth.