Area Sales Manager - Protecton

Job description

Role & responsibilities • Achieve monthly, quarterly, and annual sales targets for the Protective Coating business in the assigned region. • Lead, mentor, and monitor Territory Sales Managers and Sales Executives to maximize sales performance and business growth. • Develop business opportunities across industrial, infrastructure, manufacturing, power, steel, cement, oil & gas, commercial, and institutional sectors. • Build and strengthen relationships with architects, consultants, Project Management Consultants (PMCs), EPC contractors, OEMs, fabricators, industrial customers, government departments, and key decision-makers. • Drive specification generation and conversion for Protective Coating systems across major projects. • Identify, track, and convert high-value project opportunities by maintaining a strong sales pipeline. • Develop and manage dealer, distributor, and applicator networks to improve market penetration and customer reach. • Conduct customer meetings, technical presentations, product demonstrations, and business reviews to promote Protecton solutions. • Collaborate with the Technical Services team to ensure successful product trials, site inspections, application support, and project execution. • Prepare annual business plans, sales forecasts, territory development strategies, and market expansion initiatives. • Monitor competitor activities, pricing, new product launches, and market trends, providing actionable market intelligence. • Ensure timely collections and effective receivables management while maintaining healthy customer relationships. • Resolve key customer concerns and ensure superior after-sales support to drive customer retention and repeat business. • Review sales performance, coach team members, and implement corrective actions to improve productivity and profitability. • Coordinate with Supply Chain, Technical Services, Marketing, and Finance teams to ensure seamless order execution and customer satisfaction. • Ensure compliance with company policies, quality standards, safety regulations, and ethical business practices. • Travel extensively across the assigned region to support the sales team, develop key accounts, and accelerate business growth.