Assistant Area Sales Manager - Floor Coating

Job description

Role & responsibilities • Achieve monthly, quarterly and annual sales targets for the Floor Coating product portfolio within the assigned territory. • Drive business growth by identifying new opportunities in industrial, commercial, institutional and infrastructure projects. • Develop and maintain strong relationships with architects, consultants, PMC (Project Management Consultants), contractors, applicators, industrial customers, builders and key decision-makers. • Generate specifications for epoxy, polyurethane (PU), ESD and other floor coating systems in upcoming projects. • Track ongoing and upcoming projects to maximize sales opportunities and ensure timely order conversion. • Conduct product presentations, technical seminars, site demonstrations, and applicator training programs to promote Floor Coating solutions. • Coordinate with distributors, dealers, and channel partners to ensure product availability and market coverage. • Work closely with the Technical Services team to support site inspections, product trials, application guidance, and successful project execution. • Prepare techno-commercial proposals, negotiate pricing and commercial terms, and finalize sales orders. • Monitor competitor activities, market trends, pricing strategies, and customer requirements, providing regular market intelligence. • Ensure timely collections and maintain healthy receivables from customers and channel partners. • Resolve customer complaints and provide effective after-sales support to ensure customer satisfaction and repeat business. • Maintain accurate sales forecasts, project pipelines, customer visit reports, and CRM/MIS records. • Coordinate with Supply Chain, Operations, and Finance teams to ensure timely order processing and delivery. • Identify and appoint new dealers, applicators, and channel partners to expand market presence. • Ensure compliance with company policies, quality standards, and safety regulations while executing projects. • Travel extensively within the assigned territory to meet customers, monitor project progress, and achieve business objectives.