Assistant Brand Manager Marketing

Job description

Key Responsibilities Brand Strategy & Insights ● Develop a deep understanding of our target audience through qualitative and quantitative research, championing the consumer's voice internally ● Develop strategic and tactical brand assets and guidelines to ensure consistency across all platforms ● Conceptualize and execute creative, media, and PR innovations to make mPokket a path- breaking brand Creative Development & Brand Operations ● Manage the end-to-end creative development process, from brief to execution, with both in- house teams and external agency partners ● Develop and grow all brand content and assets across touchpoints, including Advertising, Social Media, Web/App, and on-ground activations ● Collaborate closely with cross-functional teams (Product,HR) to ensure the brand's tone and identity are consistent in all communications ● Develop brand toolkits, content, and collateral to create a delightful and consistent customer journey Public Relations & Thought Leadership ● Develop and execute a comprehensive, proactive PR strategy to build a strong corporate reputation and drive positive brand narrative ● Build and maintain strong relationships with key journalists, editors, and influencers in the fintech, business, and consumer media ● Lead the strategy for mPokket's participation in high-impact industry events, securing speaking opportunities and maximizing brand visibility ● Proactively identify and manage all submissions for relevant industry awards to position mPokket as a market leader and an employer of choice ● Create and drive a robust thought leadership platform for mPokket's senior executives, securing bylined articles, interviews, and panel opportunities What We are Looking For ● Experience: 4+ years of experience in brand management ● A proven track record of developing and executing successful PR campaigns ● Deep experience with consumer research (both qualitative and quantitative) and translating insights into actionable brand strategy ● Experience managing creative agencies, PR agencies, and multiple internal stakeholders to deliver projects on time and on budget ● Experience in fintech, financial services, or a high growth B2C tech startup is a strong plus